4 Marketing Ideas To Promote Your Business This New Year

New Year is around the corner! It may mark the end of the holiday season but it shouldn’t be overlooked as a holiday. Customers are already in spending spree; why not encourage them to spend with your business?

Closing out the year with a festive promotion will not only boost your sales but will also pave the way for a positive start in the first quarter.

Here are few promotion and marketing ideas to ring in the New Year for better profits.

Run a festive promotion

Think of New Year’s–centric promotions that will work best for your business.

If you’re a clothing business, run a special discount on apparels, cosmetics etc. If you’re a food business, launch a special menu for New Year’s or run special offers.

For e.g, Barista, one of the largest Indian coffee chains, launched their new Winter Treats for Christmas and New Year Celebration.

You can also hand out coupons valid for the New Year to help boost slow January sales.

New Product Launch

New Year is the best time to encourage your customers to try something new. One of the most popular New Year marketing ideas is to launch new products at the start of a New Year.

Run a heavy advertising campaign as a teaser before a week, which will eventually lead to product launch. You can launch the product as soon as the clock hits midnight. This will help you generate buzz around your new product and thus, about the brand. Additionally, you can offer discounts on your older products too.

Reward Loyal Customers

Every business wants to garner new clients and customers. But retaining the older ones is of utmost importance because loyal customers create return business and are more likely to refer other customers. Reward your loyal customers who frequented your business this year. Launch a campaign to reach out to your established clientele with special New Year’s promotions just for them. This can be a great way for various companies to increase sales or schedule bookings.

Run a Contest or Giveaway

Social Media is one of the places which you definitely cannot skip while planning your marketing strategy. Run a giveaway or a New Year contest such as best resolution contest, best video content for your social media followers. Ask your followers to share the content themselves with a pre-decided hashtag and also to tag your brand and offer them with an irresistible gift in return.

This will generate highly prized and highly valuable content while also giving your brand a boost over social media. This will also create a must required buzz around your brand over social platforms. Engaging your followers to act as your ambassadors is the most powerful form of marketing interaction.