A Start-Up to a Market Leader, Pepperfry Made it into the Top Franchise 100 Brands List

Ambareesh Murty and Ashish Shah, two friends who used to work in a same company for years, shared a dream to make it big in the lifestyle industry. They knew it was a big goal to achieve, so they decided to put together their passion, bank-balance and everything else that was required to put-up a business, and founded Pepperfry.

Pepperfry – a platform to buy customized furniture online, has made the process of demand and supply of furniture more streamlined, both for retailers and customers. Thereby, in a very short span of time, Pepperfry has become a one stop solution for its customers to buy furniture with ease.

Rising through a start-up to market leader, Pepperfry has acquired its space in the Top Franchise 100 Brands list.

How Pepperfry Goes Beyond Selling and Purchasing

The reason behind their inclination towards lifestyle industry is that the genre comes with immense variety is one of the most unstructured industries. Also, customers are always open to spend big bucks on lifestyle products. The major contributing factor was that the market was all offline at that time.

Taking all these points into consideration, the foundation of Pepperfry was laid in the year 2011.

Pepperfry started with a vision to provide huge range of budget furniture and home merchandize, basically lifestyle products along with a great shopping experience.

Pepperfry works on a ‘Managed Marketplace’ model. The model allows them to work closely with thousands of merchant partners to provide the consumers in India and across the world with some of the best products. This model allows the merchants to show their design skills, craftsmanship and service orientation, making Pepperfry as one of the easiest solutions for merchants to reach the customers.

Franchise Overview

A leading furniture maker and supplier, Pepperfry, through its own big box network of 400+ delivery trucks and a team of 250+ carpenters, reaches 500+ cities. Over a period it has acquired deep category expertise and identified the fact that every customer has a distinct requirement and to address their needs it has introduced 10 house brands.

Pepperfry’s first franchisee studio was launched in October 2017. Pepperfry’s overall plan is to hit 70 studios by March 2019 with a bifurcation of 40 studios under its own format and 27 franchisee studios.

Franchise Facts

Investment: Rs 60 lakhs

Area Required: 2,000 sq ft

Expected Breakeven: 3 years

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.