Accor, the number one hotel operator in Singapore, will be adding 15 more hotels to its network. The expansion plan comes after signing a deal with Global Premium Hotels Limited (GPHL), the owner of one of the largest Singapore-owned hotel chains, to franchise 15 hotels.
This launch will bring Accor’s network to 30 hotels and 7625 rooms in Singapore.
GPHL has been offering quality, affordable accommodation in the strategic city and city-fringe locations since 1998.
The new 15 hotels will undergo asset enhancement initiatives to be in line with Accor global standards. They will be rebranded to become one Mercure, one Ibis Styles and thirteen Ibis Budget hotels.
Michael Issenberg, Chairman & CEO, Accor Asia Pacific, said, “We are delighted to be entrusted by Global Premium Hotels Limited with these hotels and look forward to offering visitors and locals a winning combination of great price, location and service.”
“Accor’s strong presence in and understanding of the Singapore market will be complemented by these additional hotels and with our proven expertise in mid-tier and economy hotel operations, we hope to bring added value to the owners. This deal is a great moment for our group as we are able to increase our Singapore presence significantly overnight with the addition of these 15 hotels/1621 rooms,” Issenberg added.
Dr. James Koh, Owner of GPHL, stated, “We are excited to strengthen our relationship with Accor and are confident that this deal will further optimise the performance of our hotels while attracting a greater international audience via Accor’s global distribution and world-renowned brands. We are proud to have been providing quality accommodation and great value to visitors to Singapore for over 20 years. This deal certainly marks another milestone achieved for our group, as well as signalling a global brand’s strong confidence in the hotel scene for Singapore.”
