[Acquisition Alert] Beauty Brand MyGlamm Acquires The Moms Co in Largest D2C Deals in the Segment
Mumbai-based content commerce platform Good Glamm Group (formerly MyGlamm) has announced the acquisition of mom and baby direct-to-consumer (D2C) brand The Moms Co, to further strengthen its growth across South Asia.
According to sources aware of the development, the transaction which is a mix of cash and equity, values The Moms Co at Rs 500 crore. This acquisition marks India’s largest D2C transaction to ever take place in the beauty and personal care segment.
This is the third big buyout for The Good Glamm group, after parenting platform Baby Chakra earlier this year and content and commerce platform PoPXo in 2020.
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group, said, “As a group, we were inspired by the brand love and loyalty from moms and women for The Moms Co. across our BabyChakra and POPxo platforms. We are very excited about the possibilities with this partnership, and look forward to working closely with the team to take the brand to millions of women across the country through our online and offline presence.”
“This acquisition gives us an entry into the skincare category and helps us play better in the mom and baby care category. We are looking at growing The Moms Co to a Rs 500 crore revenue run rate over the next 24 months,” he added.
Currently, the company is clocking an annual revenue run rate of Rs 150 crore. Started four years back, The Mom’s Co has catered to over 2 million customers across 20,000 pin codes in India. The start-up focuses on producing safe natural formulations that are certified toxin-free and has over 45 SKUs in its portfolio across categories. Post the acquisition, The Moms Co. founders Malika and Mohit Sadani will work closely with Naiyya Saggi and Priyanka Gill, co-founders, Good Glamm Group to accelerate The Moms Co.’s presence in India and globally.