The ever growing Indian retail industry is transforming the fashion format that is currently available in the nation. Realizing the huge potential lying in the Indian sector, the industry is witnessing new brands emerging with new and attractive business ideas to meet the modern day consumer’s expectations.
The rising disposable income of the Indian population along with their knowledge about the latest beauty and fashion trends are heavily contributing towards the booming of this industry. Realizing the potential lying in the Indian retail segment, Dubai-based retail conglomerate Landmark Group is all set to change the fashion game in India through their personal business parameters.
Brand’s Growth Story
Max Fashion is a fashion brand that is enlisted under the banner of Dubai-based Landmark Group. The brand first came into existence in 2004 in the UAE and later entered the Indian retail market in 2006. The brand considers itself as a one-stop destination for all sorts of fashion products that the modern day consumers are willing to invest in.
Having both the physical and e-commerce presence at a global level, Max Fashion is transforming the fashion trends by bringing international fashion style and sense to the Indian market at an affordable range.
Shital Mehta, CEO, Max Fashion says, “We want to be India’s first billion-dollar fashion brand in the next three years. By the end of the current financial year, we are going to be a network of close to 300 stores.”
Currently, Max Fashion has over 325 stores globally that includes 16 countries.
Franchise Facts
Investment required: INR 80 lakh to 1 crore
Area required: 5,000 sqft
A Hub for Attractive Apparels, Footwear, and Accessories
Max Fashion is slowly becoming the first choice for families that are looking for attractive and beautiful fashion products. The brand is offering apparel, footwear, and accessories for the entire family, creating a world-class shopping environment for regular customers.
Further, the brand is successfully stocking the latest fashion trends happening around the globe along with labeling their own products through in-house designs in carefully chosen color palettes.
Since its establishment in 2006, the brand has never looked back and currently accounts for a total number of 160+ stores in the Indian region.
Boasting a loyal customer base of over 5.5 million, Max is the most profitable value fashion format in the region.
Dominating the E-commerce Platform
Along with its physical presence across the countries, Max Fashion decided to extend their presence on e-commerce platforms as well. The brand started its e-commerce and Omnichannel in 2016 in order to make online shopping easier and customer-friendly through its new website- maxfashion.com. With a huge population preferring to shop online, Max Fashion is looking to improve its online and mobile presence by launching several Omni-channel features every now and then.
Franchise 100
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.
