Aditya Birla Wellness partners with preventive healthcare company Fitternity to strengthen fitness centres

Aditya Birla Wellness Private Limited (ABWPL) has partnered with Fitternity, one of the largest and fastest growing preventive healthcare company in India. With this partnership, ABWPL will strengthen its product offering by providing access to the largest network of gyms and fitness studios across the country.

ABWPL is a digitally enabled wellness and rewards programme from Aditya Birla Capital Ltd (ABCL). While, Fitternity uses technology, personalisation and has more than 10,000 partner network of fitness centres to enable users to discover and avail fitness services.  

Murtuza Arsiwala, Head Wellness, Aditya Birla Wellness Pvt Ltd, said, “The tie-up with Fitternity has helped us expand our reach of fitness centres across the country exponentially. Our customers can access fitness centres anywhere and on the go. This will certainly enhance our customer experience in a simpler and quicker manner. With their advanced technological solutions, customers can now avail their cash-back with all our fitness networks seamlessly.”

Jayam Vora, Co-founder of Fitternity India, stated, “We believe that preventive healthcare is going to take centre stage in the lives of urban Indians over the next 2-3 years. We are geared up to positively impact the ABWPL ecosystem through technology and our network of 10,000 controlled and partnered gyms & studios to enhance health and wellness for millions of Indians in the near future.”