Adore Me, a division of MNR exports dealing exclusively with the manufacture of textile bags and accessories is aggressively looking for franchise partners in metros and tier-I cities.
The brand is commencing with the franchise model and seeks expansion in Delhi and Mumbai initially. With its premium products in the accessories section, the brand is vying premium malls and high streets to come up with franchise outlets.
According to Sandip Paul, General Manager- Franchise and Brand Development, Adore Me, “The reason behind expansion of the brand in metros and tier-I cities only is the premium and high end products that we offer to our customers.”
The brand offers three formats of business including kiosks, Exclusive Brand Outlets (EBOs) and Shop-in- Shop to its franchisees. The requisites for its franchisees comprises of area and investment of 75-100 sq.ft and Rs 12-15 lakh (kiosks), 200-300 sq.ft and minimum Rs 20 lakh (EBOs) and 50-60 sq.ft and investment based on revenue sharing basis (shop-in-shop), respectively.
