American burger franchise The Habit Burger Grill to venture into Cambodia
The Habit Burger Grill, an American burger franchise, will soon foray into the Kingdom of Cambodia. The Habit Restaurants is aiming to expand its fast food chain to the Kingdom market with a planned 25 Habit Burger Grill outlets set to launch across the country.
The Habit Restaurants has inked a deal with Amory F&B Company, a sister of Kampuchea Tela Company, LTD based in Cambodia, for the franchisee, with which the company can operate Habit Burger outlets.
Amory F&B Company and The Habit Restaurants have reached a 25-stores development agreement. The first store is likely to unveil in Phnom Penh by 2020.
OKHNA Chhun On, Chief Executive Officer of Kampuchea Tela Company, said, “We quickly developed a passion for The Habit Burger business when we saw how much focus there is on great customer service. This is something we strongly believe in, and we are excited to bring the Habit experience and great food to the people of Cambodia.”
Madam Chhun Sophearoth, CEO of Amory F&B Company, stated, “The Habit’s excellent brand, best-in-class systems, and experience will help us to go the extra distance to become national leaders in the burger segment. As an organization we keep developing and investing in our people, much like The Habit Burger, and this will be an important part of our success.”
Russ Bendel, President and CEO, The Habit Restaurants, added, “We are thrilled to continue to expand our brand internationally and to see Amory F&B Company bring our unique style of hand-crafted-to-order food, chargrilled burgers and high-quality customer service to the people of Cambodia. Amory is comprised of a team of experienced, committed operators who share our dedication to customer satisfaction and enthusiasm for The Habit brand.”