Amway India to ramp up its digital platform with investment of up to Rs 30 crore

Amway India, the arm of the $8.6-billion direct selling company Amway, will invest up to Rs 30 crore to ramp up its digital platform.

The company, which sells a range of personal care and household products, has taken this step to cater to direct sellers and preferred customers. Amway is planning to invest Rs 100 crores in order to boost R&D, Manufacturing and Digital initiatives in India over the next 2-3 years. 

Recently, Amway has launched Attitude Be Bright Herbals range, entering into herbal skincare market in the country.

Chandra Chakraborty, Vice President (East) of Amway India, said, "We are targeting business of Rs 45 Crore in next three years with the launch of herbal skincare product. The size of herbal skincare market in India is 1,000 crores, which is growing at a healthy double-digit rate, given the rising consumer demand for skin brightening and pollution protection skincare solutions."

"The range is targeted at youths in the age group of 18-25 years who are on their journey of chasing their dreams and like to care for their skin and flaunt it," he added.