Are Women-Focused Health Drinks The Future Of Wellness Industry?

Experts state that the nutrition values required by women are different as compared to men. Recently, Matrix Partners has struck a deal to invest in the F&B industry, focusing on women’s health and wellness. With various brands looking to provide healthy attributes to the consumers, women-centric health drinks are emerging as a new trend, taking the wellness industry by storm.

Ankur Goyal, Founder, Matrix Partners shares, “We have focused on specific use cases of a woman’s life using traditional Ayurvedic philosophy in conjunction with modern nutrition guidelines.”

Innovating with the ingredients

With innovation becoming the mantra for every business segment, wellness franchisors can utilize this as an opportunity for delivering something new to the consumers, especially women. With new brands focusing on women’s health separately, investors are combining fruits, vegetables, flowers, herbs, etc with no added sugar or preservatives for this segment.

The rise of health-conscious women

If investors want to enter into the wellness industry, probably this is the perfect time. With the rise in health-conscious women, franchisors could provide numerous services, catering to this specific audience.

Providing wellness with taste

Goyal believes that it is perhaps the best way to cater health through something scrumptious. The micronutrients aid in detoxifying blood, cleanse the skin, and strengthen hair and nails.

“We see a lot of potential in &ME being able to become a large F&B brand catering to changing, healthier consumer lifestyles,” said Sanjot Malhi, Vice President at Matrix India.