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Arya Vaidya Chikitsalayam: Ayurveda for a Global Future

Opportunity India Desk
Opportunity India Desk Sep 11 2024 - 5 min read
Arya Vaidya Chikitsalayam: Ayurveda for a Global Future
Honoring a Legacy of innovation, education and holistic wellness, AVC&RI combines traditional wisdom with modern science to shape the future of ayurvedic healthcare worldwide

Arya Vaidya Chikitsalayam & Research Institute (AVC&RI), a pioneering institution that is redefining Ayurveda on a global scale. Recognised by the Government of India as one of the top five Ayurvedic institutions in the country, AVC&RI is at the forefront of combining traditional Ayurvedic wisdom with modern scientific research. Padmashri Late Dr. P.R. Krishnakumar, a visionary leader and Chancellor of Avinashilingam University, was an iconic figure in the field of Ayurveda. Honored with the prestigious Padma Shri award in 2009 for his unparalleled contributions to Ayurveda, Dr. Krishnakumar was instrumental in convincing the World Health Organization (WHO) to participate in the first-ever clinical research on Ayurveda treatment in 1977, paving the way for many more research collaborations. That same year, he also pioneered a unique 7½ year Ayurveda course based on the traditional Gurukula system, affiliated with Madras University and later Bharathiar University. Known as the “Coimbatore Experiment,” this curriculum produced exceptional Ayurveda scholars and remained free of cost, despite the immense financial strain on the institution. Dr. Krishnakumar continued his journey with remarkable resilience, unaffected by challenges, and is remembered fondly by his mentees as a leader who remains an inspiring presence even after his passing.

A Legacy of Excellence and Innovation

Founded in 1957 by the visionary leader Aryavaidyan Shri P.V. Rama Varier, AVC&RI was established with a unique mission: to integrate ancient Ayurvedic practices with contemporary medical advancements, ensuring the highest standards of quality and efficacy. As the clinical wing of Arya Vaidya Pharmacy (Coimbatore) Ltd. (AVP), AVC&RI has built a reputation for excellence, becoming one of the first Ayurvedic hospitals in India to receive ISO 9001:2015 certification. Their commitment to quality and authenticity is evident in every aspect of their operations.

Pioneering Research and Clinical Excellence

AVC&RI is not just about preserving the past; it is also about innovating for the future. The institute has made significant strides in scientific research to validate and enhance the effectiveness of Ayurvedic treatments. Notably, AVC&RI was the site for the first-ever clinical research project funded by the National Institutes of Health (NIH), USA, to scientifically evaluate Ayurveda outside the United States. This groundbreaking project marked a significant milestone in global Ayurveda research, setting the stage for many more collaborative efforts.

In 2003, AVC&RI along with AVP Research Foundation took on the challenging task of clinical documentation through the RUDRA Programme, a pioneering initiative meticulously planned and implemented by Dr. P. Ram Manohar (Ex-Research Director of AVPRF).This app was later supported by the AYUSH Ministry, Government of India. This program underscores the institute's commitment to advancing Ayurveda through rigorous scientific methodologies and comprehensive clinical documentation.

Global Reach and Expansion

AVC&RI and AVP are not only leaders in India but are also expanding their presence globally. With a robust network across India, particularly in Kerala and Coimbatore, and branches in all major cities, they are reaching more people than ever. Internationally, AVP is making waves in North America, Europe, and the Middle East, with a strong presence in the UAE, Saudi Arabia, Oman, Qatar, the US, the UK, and Germany.

Their e-commerce platform further extends their reach, allowing consumers worldwide to access authentic Ayurvedic products and treatments. With dedicated online consultation services launched during the pandemic, they have successfully integrated technology into traditional healthcare, offering a hybrid model under the TeleMED program which is initiated & supported by AVC&RI’s IT-Team.

Upholding Ayurvedic Values and Sustainable Practices

AVC&RI stays true to the core principles of Ayurveda—focusing on holistic healthcare that addresses the root causes of ailments. They are committed to sustainable and eco-friendly practices, from the cultivation of medicinal plants to the production of high-quality products. Their formulations are rooted in classical Ayurvedic texts, ensuring authenticity and efficacy.

A Commitment to Education and Professional Development

Education is a cornerstone of AVC&RI's mission. Through the AVP Research Foundation, the institute offers a range of courses, workshops, and training programs aimed at fostering a deeper understanding of Ayurveda. Their efforts in education and training are designed to empower the next generation of Ayurvedic professionals, ensuring that the ancient wisdom of Ayurveda continues to thrive and evolve.

Future Growth and Innovation

Looking ahead, AVP is poised for growth with strategic plans that include launching a Consumer Business Division focused on Ayurveda-based wellness products. From immunity boosters to skincare solutions, AVP is developing products that cater to modern wellness needs. Additionally, their investment in digital transformation and e-commerce expansion aims to enhance customer experience and make Ayurveda more accessible to a global audience. With strategic financial planning, including term loans and overdraft facilities rated by CRISIL, AVP is well-positioned to support its expansion efforts and operational needs, ensuring sustained growth and innovation.

A Journey Towards Holistic Health and Wellness

AVC&RI and AVP are dedicated to making Ayurveda a part of daily life for people around the world. Their commitment to authenticity, quality, and holistic health has made them a leader in the Ayurvedic industry. Consumers are invited to explore their offerings, experience their treatments, and join in the journey towards a healthier, more balanced life.

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