ASICS opens its second franchise store in Delhi- NCR

ASICS, True Sport Performance brand today announced the opening of a new Franchise Store at Noida's Mall Of India. This running specialised store with the proprietary ASICS FOOT ID system marks a milestone for ASICS in India's retail scene.

Speaking about the launch Rajat Khurana, Director, ASICS India Private limited said, “We are happy to open our second franchise store in Delhi- NCR. This is our fourth franchisee run store in one year. ASICS is committed to provide performance enhancing products ranging from footwear and apparel to sports enthusiasts. We take pride in the technology involved in designing our footwear, the aim is to reach out to our target audience across cities and make ASICS a leader in the running footwear category. Coming year will be a lot more exciting for the brand.”

ASICS Mall of India with an area of 1356 sq. ft offers a wide range of running and other sporting goods for all levels of athletes from beginner to competitive. ASICS hopes that this franchise store would be the ideal destination for the running community of the city as it offers a plethora of running products and services.

The store design concept brings to life the brand’s positioning as True Sport Performance. Combining the emotion of sport with technical expertise, the store delivers a unique sporting retail experience. To nurture a growing interest in the pursuit of running excellence, the new store features ASICS FOOT ID system, with staff on site to perform the analysis.

ASICS FOOT ID is a destination area of the ASICS shop offering static and dynamic measurements, including foot shape analysis and gait cycle analysis. ASICS FOOT ID static measures the foot shape and ASICS FOOT ID dynamic analyses the consumer’s gait while running. It helps runners find the suitable footwear to draw the last ounce of performance out of them.