Iconic sports lifestyle brand ASICS Tiger will now be available in India, via e-commerce platform, jabong.com. Available for both men and women, a total of approximately 55 shoe models, from the Spring Summer 2016 collection will be introduced on the website starting from April 30, 2016 and retail prices will range from Rs. 5999 to Rs. 12499.
Rajat Khurana, Director for ASICS India said, “Announcing ASICS Tiger in India is a mark of great accomplishment for our team, and we are excited to present a range of high quality footwear to the street fashion-savvy market in India. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It was a strategic decision to enter the market via e-commerce keeping in mind the evolving buying patterns of consumers, especially the fast paced fashion centric audience.”
ASICS Tiger revealed its 2016 global campaign, earlier this year, to push the boundaries of technology and design, between their iconic shoes and ASICS GEL technology. Placing emphasis on energy and lifestyle, the campaign imagery and the new footwear styles further declare what it means to be 'born of a wild era'.
