Conglomerate Lovely Group forays into premium product category with LovelyLifestyle.com

An aggregator of premium luxury brands, LovelyLifestyle.com is a niche e-commerce marketplace for premium lifestyle and wellness that includes over 10,000 products of 100+ Indian and International brands in 40 categories.

“Lovely Lifestyle, the idea was conceived a year ago. In March 2015, about 6 months ago, we started this portal. We have partners throughout the country and we only pick top most brands. We are not dealing with the brands which have questionable background or any quality issues pertaining to the product ingredients etc,” informed Vaibhav Mittal, Founder, LovelyLifestyle.com.

Since its inception, the lifestyle portal strives to become the most preferred space to cater lifestyle and wellness needs of the consumers. The portal offers product reviews, beauty advice, expert articles etc. In addition, it also provides well researched home remedies, cosmetology products and an excellent alternative to modern medicinal therapies.

Mittal further explained, “I am adding products and categories which are all convenient to the premium lifestyle. I want to have a handpicked selection of brands and products that I want to list on my portal and only looking for the premium customers, who understand the benefits of luxe products.”

Run by a group of 15 people, including three people in IT back-end, 5 category managers, operations manager and couple of designers along with few other members look after the SEO and content part of about 10,000 products of 100+ brand in 40 categories on the portal.

Mittal also claims that no other portal in India offer diverse range of products in the categories which Lovely Lifestyle offers.

“I'm trying to find the niche customer as its a niche site. Thus, I'm targeting the upper middle class lot only since they can understand the value of the products we are offering. So far, the response is fabulous. Anyone, who has discovered our site, find it appealing, the layout fascinated consumers and are amazed with the collection of brands offered by us,” said The Lovely Lifestyle Founder.

Significantly, the website is adding new products almost every single day on the website and continuously expanding its catalogue. The website is generating good revenue every month and has built a strong customer base in span of few months. 

“I am not selling anything cheap and that would be the primary driver. Another thing about the revenue growth could be the number of categories, which includes beauty & wellness, health products, tea & coffee and may be home decor. The overall basket size is growing and so is the product purchase,” added Mittal.

Further, the website may offer services pertaining to beauty & wellness, making the entire experience extensive at the Lovely Lifestyle.