Customization Sets Our Brand Apart From The Competition: Amit Kumar Jindal

Gopi Chand and Sons have achieved a remarkable reputation in the manufacturing, wholesale, retail and exporting of premium quality modern and ethnic lights, which are customised according to requirement. With an experience of more than 66 years in customised handcrafted lights have already exported to various countries.

In conversation with Franchise India, Amit Kumar Jindal, Vice-president, Gopi Chand and Sons, enlightens us more about the brand, USP and the benefits of Make in India Campaign.

One City One Franchise

While almost every brand is expanding many franchises in a single city, Gopi Chand and sons have one city one franchise rule. This gives the franchisees all the exposure they can get from a city.

The 60-70 years old lighting brand is available in 32 cities pan India. The brand is looking to expand to 200 outlets in the next 2 years.

“We would also love to grow our footprints over the globe. However, our current focus in reaching 200 franchisees across the nation,” says, Jindal.

The total investment for a franchise is around 30 lakhs, in which the brand is doing the furniture, the display and everything required to set-up a franchise.

USP is the Strength

USP is the key strength for every franchise, which they leverage on for profits. Customization is an emerging trend, influencing almost every industry. Gopi Chand and sons have a blended collection of customized handcrafted fancy lights and exclusively imported lights.

“Our USP is customisation. Our brand can customise more than one lakh designs on a single piece. Therefore, that is what makes us stand apart from the rest of the market and it is increasing day by day. We have been doing this for more than 60 years now, and we are still innovating with new trends and designs,” stated, Jindal.

Truly Indian

China manufactured products, earlier, ruled the lighting industry. However, after the launch of Make in India campaign, there has been an increase in demand for Indian made products, which has given a significant boost to the domestic players.

“We are truly Indian Brand. After the make in India campaign, people have come with a concept in mind that now they have to purchase Indian items. So, our business has changed many folds from the past four years. We are getting more clients, more business, and more sales. People are preferring Indian to Chinese and on many grounds, it has given us exposure,” asserted, Jindal.

Criteria For A Prospective Franchise

The basic criteria the brand is looking for is that the prospective franchisee should have 1000 sq. ft. area in a high-street location.

“Other than the location, we need someone who is as passionate as we are. Moreover, we are also looking for like-minded people, who can sell our products with the same zeal. The person should be happy to be a part of this big family,” commented, Jindal.