DLF Shopping Malls unveils India’s first Phygital Application ‘Lukout’

DLF Shopping Malls, the country’s biggest and largest physical marketplace, has announced the launch of India’s first ever retail Phygital application 'Lukout'. The initiative is part of the brand’s New Retail journey to redefine the shopping experience in India.

With the launch of Lukout, DLF Shopping Malls will strengthen its foothold in new cutting-edge technologies and retail solutions. This will empower DLF’s vision to re-engineer the very definition of ‘New Retail’ experience.

The Lukout app offers highly personalized proximity based engaging content in terms of latest looks, latest trends, real-time location-based offers. It also provides conveniences like one-touch parking payment, one-touch valet, one-touch concierge along with having its own social network for millions of consumers. For Retailers, the app provides a disruptive platform to enable channel-based consumer targeting.

DLF Shopping Malls has associated with Hogarth WorldWide to develop the first-ever Phygital application 'Lukout', providing real-time personalized hyper-local experiences for its millions of consumers. 

Pushpa Bector, EVP and Head of DLF Shopping Malls, said, "At DLF Shopping Malls we are constantly innovating to meet and exceed the expectations of the evolved consumer. We have pioneered and embarked upon our ‘New Retail’ journey based on the premise of our Phygital strategy, spearheaded by our endeavors of collaborating with strategic partners. This initiative will be instrumental in creating new benchmarks for the Indian retail industry while offering an unprecedented experience for our consumers."

Harshavardhan Chauhan, Head, Central Marketing & Phygital, DLF Shopping Malls, said, "We are excited to launch the industry’s first ever Phygital product, leveraging on cutting edge technology across IOT, big-data, real time analytics & proximity personalized marketing to realize our New Retail vision for seamlessly connecting the physical & digital ecosystems. Lukout will empower India’s top brands across DLF Shopping Malls to embark this New Retail journey while enabling us to disrupt experiences for millions of our consumers as part of our phygital strategy."