Dutch lingerie brand Hunkemoller opens its doors to Delhiites

Hunkemöller has entered Indian market through a franchise agreement with Reliance Brand Limited. The store is located at DLF Promenade and spread across 750 square feet. The store provides a fashionable yet comfortable mix of lingerie, nightwear, hosiery, swim wear, beauty products and accessories.

“The brand has a strong market base in Europe and we are sure our customers will be charmed by their exciting merchandise,” said Dinaz Madhukar, Senior Vice President and Mall Head, DLF Promenade and Emporio.

Hunkemöller was founded in 1886, in Amsterdam, by Wilhelm Hunkemöller and his wife Josephina Lexis. Hunkemöller is an originally Dutch company and the largest high-street lingerie brand of the Benelux. With about 700 stores in 19 countries, Hunkemöller is rapidly expanding throughout Europe.

Reliance Brands Limited is part of the Reliance Industries Group. The company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships includes Juicy Couture, Brooks Bros, GAS, Hamleys, Kenneth Cole, Superdry and Dunes among others.