Emami’s Fair and Handsome opens digital contest with brand endorser Hrithik Roshan
In an endeavour to strengthen its youth appeal, Fair and Handsome, the leading fairness brand exclusively for men from the house of Emami Limited, has launched unique digital campaign #HandsomeLife with brand endorser Hrithik Roshan.
#HandsomeLife is a platform for young and aspiring individuals who had the courage to break away from their mundane routine and comfortable lives to follow their passion and achieve their dreams.
Through this contest, Fair and Handsome aims at recognizing courageous young men and rewarding the unsung heroes for their achievements in life.Elaborating on the campaign, Mohan Goenka, Director, Emami Limited said, “Fair and Handsome, as the thought leader, wishes to celebrate this indomitable spirit, which is in line with the Brand philosophy that handsomeness is about living life as a multi-faceted, well-rounded personality. Hrithik Roshan, Fair and Handsome’s Brand Ambassador will lead this campaign that will conclude with an exclusive session with the style icon himself: this will be an unforgettable treat to the youngsters.”
#HandsomeLife is phased out over a period of two months with the final grooming session with the adventurous action hero himself. The contest is hosted on an exclusive microsite www.handsomelife.in from 12th October, 2015 to 8th November, 2015 (both days inclusive) and is open for young men across India.
Under the digital campaign, the participants will share their #HandsomeLife stories in the form of text/imagery/video on the website. Entries will be moderated, scrutinized, verified and, if found suitable, the same will be posted on the website. 10 lucky winners of #HandsomeLife contest will get the opportunity to spend time with superstar Hrithik Roshan and his football team FC Pune for a week in a specially designed programme.
The exciting 7-day programme will have a session with Hrithik, a hang-out with the FC Pune City Team players, sessions by team coach David Platt and a host of achievers who have followed their passion
Fair and Handsome, launched in 2005, is a pioneer in the Men’s Fairness space and continues to be the Market Leader.
