Ex-Reliance Wellness Head Dr Nagarjun Mishra joins PurpleHealth.com core team

Health on-demand platform, PurpleHealth.com brought new member in the core team- Dr. Nagarjun Mishra as the Co-founder and Chief Officer - Business and Strategy, to lead the sales operations and drive the business strategy for the company.

An Emergency Physician by education, Dr Mishra comes with a wealth of experience in the Healthcare and Wellness sector.

“What brought us together was the vision of creating a difference to the health and wellness industry by providing technology driven holistic healthcare solutions. India faces a huge shortfall of Doctors and the current healthcare ecosystem operates in silos,” said Dr. Mishra.

Prior to joining PurpleHealth.com, Dr. Mishra was among the leading health and wellness teams of top Indian insurance companies like Reliance General Insurance and ICICI Lombard, where he found and engineered the strategy for preventive health.

During his tenure at Reliance General Insurance, Dr. Mishra has conceptualised and designed several innovative services like Go Fit (A technology enabled fitness program with gamification), Health-o-pedia (Post Claim Advisory), R HealthBeat (in-house Wellness magazine), Wellness Carnival (Corporate Wellness initiative), besides many more healthcare programs.

An alumnus of Hyderabad Public School, Dr. Mishra has pursued Emergency Medicine through Apollo Hospitals, Hyderabad and has found one of India's first healthcare portals, TotalHealthNeeds.com, back in 2008, which won multiple national accolades.

Commenting over this reshuffle in the board of directors team, Vikram Nair, Co-founder and CEO, PurpleHealth.com said, "Dr. Mishra has a great understanding of the healthcare domain, and brings in a rare combination of medical expertise and business acumen with a technology bent. His deep industry relationships will help accelerate our deployment, and his involvement will only strengthen our product design and roadmap."

Currently, the Healthcare delivery ecosystem operates through individual, independent and unconnected silos. PurpleHealth aims to build collaborative healthcare distribution models with a common customer pool through integrated technology.

PurpleHealth.com empowers its users to choose the right medical practitioners, schedule appointments, set up video and audio chats with doctors, and much more. PurpleHealth's range of products and services spans the entire spectrum of health and wellness.