Excited About Advancements Incorporated To Maintain Competitive Edge: iVOOMi

In the backdrop of increasing demand, iVOOMi recently unveiled its ultra-modern facility  to ramp up production. Ashwin Bhandari, Co-founder and CEO, iVOOMi said that two-wheeler industry looks promising and his company holds the production capacity to fill the demand gap may arise in future. Ashwin talked to Opportunity India about the new facility, sustainability and much more. Here are the excerpts:  

iVOOMi Energy recently unveiled its facility to ramp up production. Can you share your thoughts on the significance of this expansion in the context of the electric two-wheeler industry’s growth?

Ashwin Bhandari: As the demand increases, the capacity needs to be increased as well, therefore, moving to a new facility in Pune with a larger capacity is the strategic decision taken by the company, as the Electric two-wheeler industry looks promising and the demand for the Electric two-wheelers is tremendously increasing not only across metros however in Tier 2, 3 and 4 cities as well. Our new facility holds a production capacity of 200K units annually for scooters and batteries.

What specific aspects of the new facility's design and technology do you find most impressive, and how do you think they will impact production efficiency and product quality?

Ashwin Bhandari: The design and technology integrated into our new facility are indeed impressive and play a crucial role in enhancing our production efficiency and product quality. One of the standout features is our advanced automated assembly line, which streamlines the manufacturing process, reduces human errors and ensures precision in every scooter we produce.

Additionally, the facility incorporates cutting-edge quality control systems, including AI-powered inspections driven by advanced testing equipment. These technologies enable us to maintain the highest standards of product quality and safety. They also contribute to our ability to quickly identify and address any potential issues, ensuring that our customers receive reliable and well-crafted electric scooters. The facility’s commitment to sustainability is another highlight. We’ve integrated eco-friendly practices into our manufacturing processes, such as recycling and energy-efficient systems, reducing our environmental footprints.

Overall, these aspects of the new facility are not just impressive but act as a catalyst in achieving our mission to provide top-tier electric two-wheelers to consumers across nooks and corners of the country. Our products completely reflect our dedication to innovation, efficiency, and sustainability, ensuring that our customers enjoy the best products while minimizing our impact on the environment.

As an electric two-wheeler manufacturer, how does iVOOMi Energy plan to maintain sustainability and reduce its environmental footprint with this new facility?

Ashwin Bhandari: The goal of iVOOMi Energy is to be environmentally sensitive and sustainable. We have made several efforts to include environment-friendly procedures in our operations and manufacturing. First of all, our production facilities follow strict environmental regulations, employing energy-efficient procedures and ethical waste management systems. We prioritize vendors with sustainable business practices while sourcing commodities ethically.

We put a lot of effort into consciously designing electric scooters that are both effective and environmentally friendly. Our E-scooters have zero tailpipe emissions, which lowers air pollution and makes cities cleaner. In addition, we make R&D investments to maintain the energy efficiency of our scooters.

By maximizing logistics and transportation, we reduce the carbon impact in our operations. For our facilities, we are also constantly looking at renewable energy integrations for various processes, as our dedication to sustainability goes beyond our offerings and is ingrained in every aspect of our business.

What role do you see innovation playing in the future of electric two-wheeler manufacturing, and how is iVOOMi Energy positioning itself to be a leader in this aspect?

Ashwin Bhandari: iVOOMi Energy was built upon the vision of adding value to the consumer's life with meaningfully engineered and sustainable products at the most competitive prices.

All our steps, be it the carrying handle of our batteries, to the iVOOMi loaders which can be used to transport and deliver goods, or our extremely tactical dual battery kit were implemented to ensure that the vision stays true at its core. Various improvements to the products and accessories have been made by our team of intelligent design and mechanical engineers. We are a company that focuses on sound and meaningful engineering which strengthens our product's core and its safety while increasing its usability and purpose.

Our R&D is constantly working on quite a few tech and mechanical improvement initiatives for the benefit of our consumers which are sure to set a new benchmark in the industry shortly.

In light of this expansion, what strategies will iVOOMi Energy implement to ensure the safety and well-being of its workforce while maintaining high production levels?

Ashwin Bhandari: At iVOOMi Energy, the safety and well-being of our employees play a major role and we have placed strong procedures to assure their protection while maintaining high production levels.

We have strict safety standards in place, including programs for frequent safety training and awareness for every employee. This enables our employees to efficiently detect and minimize any upcoming threats. Additionally, to provide a secure and comfortable working atmosphere; our new building has been built with the newest safety requirements in mind. As a result, it includes features like fire safety systems, ergonomic workstations, and well-ventilated areas.

We also place a high priority on employee health and wellness services, which include programs for managing stress, access to healthcare facilities and a strong work-life balance mindset with various recreational activities being organized at the workplace.

Additionally, we keep lines of communication open and encourage our staff to report any issues with safety or ideas for enhancements. We are certain that by combining these tactics, we can maintain strong production levels while maintaining the security and well-being of our cherished personnel.

Can you discuss any advancements or breakthroughs in battery technology that iVOOMi Energy is incorporating into its electric two-wheelers and how they contribute to the company's competitive advantage?

Ashwin Bhandari: Certainly, battery technology is a pivotal aspect of our electric two-wheelers, and we're excited about the advancements we're incorporating to maintain our competitive edge.

The ability to offer longer ranges on a single charge is made possible by one of the major advancements in battery energy density. This increases the usefulness of our electric scooters while simultaneously lowering the frequency of recharge.

Additionally, we are developing rapid charging technology, which will make it easier for our consumers to swiftly recharge their scooters and increase the accessibility of electric transportation. Our emphasis on battery management systems also guarantees the durability and safety of our batteries, while reassuring our customers about the product quality and durability. These developments give greater performance, range, and dependability, which together help iVOOMi Energy gain a competitive edge.

How does iVOOMi Energy plan to address the growing demand for electric two-wheelers, both in domestic and international markets, with the increased production capacity of the new facility?

Ashwin Bhandari: iVOOMi Energy’s new production plant in Pune is a crucial step toward reaching our main priority of meeting the growing demand for electric two-wheelers.

First off, we are carefully extending both our domestic and global distribution networks. This entails expanding the number of dealerships, service providers, component manufacturers and various other channel partners with a strategic mission and a goal.

Second, as we are significantly investing in Research and development, we are always updating our product line to meet the varied wants and preferences of our customers. To cater to a wider market, we provide a variety of models with various features and pricing points.

Thirdly, we're heavily investing in marketing and public relations initiatives to inform consumers about the advantages and right usages of electric two-wheelers, battery health check-ups and EVs' favorable effects on the environment.

By combining these efforts, iVOOMi Energy is well-positioned to meet the surging demand for electric scooters, both in India and international markets."

Sustainability and eco-friendliness are important considerations in the electric vehicle industry. Can you share iVOOMi Energy's approach to sustainable manufacturing and the use of recyclable materials in its products?

Ashwin Bhandari: In the world of electric vehicles, sustainability and environmental friendliness are crucial, and iVOOMi Energy is wholly dedicated to upholding these ideals. We take a multifaceted approach to sustainable production.

First off, we give the usage of recyclable and environment-friendly components in our EVs a top priority. We choose materials that are not only long-lasting but also have little effect on the environment, starting with the design phase till the entire production. By procuring materials ethically, we're actively aiming to lower the carbon footprint of our products.

Second, sustainability is a key consideration in the design of our manufacturing procedures. We have included waste reduction strategies, water usage best practices, and energy-efficient technologies in our production processes.

Thirdly, to make sure that products are recycled or disposed of in an environment-friendly way, we actively promote recycling inside our plant and work with recycling partners.

With the expansion of the production facility, what opportunities do you see for job creation and the local community's economic development in the area where the facility is located?

Ashwin Bhandari: We at iVOOMi are overjoyed about the recent expansion of our production plant in Pune and the benefits it will bring to the creation of jobs and the growth of the local economy. We anticipate a large rise in employment prospects due to the expanded production capacity. A significant number of new job opportunities have been created at all skill levels, from assembly line workers to managerial roles, as a result of the expansion. We are dedicated to giving skilled and unskilled people alike equitable opportunity, which supports the region's general socioeconomic prosperity.

Additionally, the development of our manufacturing facility in Pune would impact the regional economy. It will encourage the expansion of ancillary sectors including suppliers, shipping companies, and service providers, building a strong business ecosystem. As a result, the region will see an increase in employment possibilities and economic growth.

In conclusion, the expansion of our Pune production facility offers a positive outlook for the creation of jobs and the growth of the local economy. We are eager to spur regional development and anticipate how our presence will improve both people's quality of life and the economy as a whole.

What trends and challenges do you foresee in the electric two-wheeler industry in the coming years, and how is iVOOMi Energy preparing to address these changes?

Ashwin Bhandari: As the electric two-wheeler industry continues to evolve, we anticipate several trends and challenges that will shape its future landscape. At iVOOMi Energy, we are proactively preparing to address these changes to stay at the forefront of the industry.

One prominent trend we foresee is the increasing demand for electric two-wheelers as consumers become more environmentally conscious and seek sustainable transportation options. This presents an opportunity for growth, but it also means facing intensified competition from both established players and new entrants. Additionally, the development of advanced battery technologies and charging infrastructure will play a crucial role in the industry's progress. We are closely monitoring these advancements and investing in research and development to ensure our products are equipped with the latest innovations.

To address these changes, iVOOMi Energy is committed to continuous innovation, product development, and enhancing our manufacturing capabilities. We are investing in cutting-edge technologies, collaborating with strategic partners, and expanding our distribution network to meet the evolving needs of our customers. iVOOMi Energy is dedicated to staying ahead of the curve by embracing emerging trends, investing in research and development, and fostering collaborations to ensure our position as a leader in the industry.

Given the increasing competition in the electric vehicle market, what marketing and branding strategies is iVOOMi Energy adopting to stand out and attract customers?

Ashwin Bhandari: At iVOOMi Energy, we are aware of the escalating competition in the market for electric vehicles and comprehend the significance of employing successful marketing and branding techniques to set ourselves apart and draw clients.

We have put in place a multifaceted strategy to stand out in this cutthroat environment. First and foremost, we place a high priority on creating a solid brand identity that appeals to our target market. We have developed a brand image that emphasizes innovation, dependability, and sustainability as a result of in-depth market research and customer insights.

We're heavily investing in marketing and public relations initiatives to inform consumers about the advantages and right usages of electric two-wheelers, battery health checks -ups and EVs' favorable effects on the environment. To increase our exposure and credibility in the market, we also actively participate in industry events, trade fairs, and partnerships with important players. We want to leave a lasting impact on clients and business leaders alike by presenting our goods and outlining our ideas for a greener future.

By combining these efforts iVOOMi Energy is well-positioned to meet the surging demand for electric scooters, both in the Indian market.

iVOOMi Energy emphasizes the importance of customer satisfaction. Can you share examples of how the company ensures a positive ownership experience for its customers, from purchase to after-sales support?

Ashwin Bhandari: At iVOOMi Energy, customer satisfaction is at the heart of everything we do. We are committed to providing a seamless and positive ownership experience for our customers.

From the moment a customer purchases one of our electric scooters, till the after-sales services, we ensure hassle-free and satisfactory services to our customers. Our dealerships offer personalized guidance, test rides, and transparent pricing to assist customers in making informed decisions. After purchase, our commitment continues with comprehensive after-sales support. We have an extensive network of service centers equipped with trained technicians who offer timely maintenance and repairs. We also provide readily available spare parts to minimize downtime.

Furthermore, our customer service team is available to address any queries or concerns, ensuring a quick and effective resolution to any issues. Through these measures, we aim to build trust and loyalty with our customers, ensuring that their ownership experience with iVOOMi Energy electric scooters is not only enjoyable but also worry-free.

How does iVOOMi Energy collaborate with government initiatives and incentives to promote the adoption of electric two-wheelers and contribute to a cleaner environment?

Ashwin Bhandari: At iVOOMi Energy, we strongly believe in collaborating with government initiatives and incentives to accelerate the adoption of electric two-wheelers and contribute to a cleaner environment.

Firstly, we actively participate in government subsidy programs and incentives designed to make electric vehicles more affordable for consumers. This not only reduces the upfront cost for buyers but also encourages the transition to eco-friendly transportation.

Secondly, we align our product development with government regulations and standards, ensuring that our electric scooters meet or exceed the required safety and environmental criteria.

Additionally, we collaborate with government bodies on awareness campaigns and initiatives to educate the public about the benefits of electric mobility, including reduced air pollution and lower carbon emissions. By working hand in hand with government initiatives, iVOOMi Energy aims to be a responsible corporation, contributing to the broader vision of a cleaner and more sustainable transportation ecosystem.

Finally, can you discuss the company's long-term vision for the electric two-wheeler industry and how it plans to achieve that vision through manufacturing and innovation?

Ashwin Bhandari: At iVOOMi, our long-term vision is to revolutionize the electric two-wheeler industry by providing eco-friendly, affordable, and technologically advanced solutions to consumers. We believe that electric scooters have the potential to transform urban transportation and contribute towards a sustainable future.

To achieve our vision, iVOOMi is committed to continuously pushing the boundaries of manufacturing and innovation. Our recently opened manufacturing unit in Pune is a reflection of our dedication to producing high-quality electric scooters in India. By manufacturing locally, we aim to reduce costs, improve supply chains, and create employment opportunities within the country.

In terms of innovation, we strive to develop cutting-edge technologies that enhance the performance, safety, and convenience of electric scooters. This includes advancements in battery technology, intelligent connectivity features, and efficient power management systems. By staying at the forefront of innovation, we aim to offer our customers the best-in-class electric scooters that meet their evolving needs. Overall, iVOOMi's long-term vision for the electric two-wheeler industry is driven by ourcommitment to sustainability, affordability, and innovation. Through strategic manufacturing and continuous innovation, we are confident in our ability to shape the future of mobility in India and beyond.