Five exclusive 'WROGN' outlets to open in metros this fiscal

Test cricket skipper Virat Kohli and Universal Sportsbiz co-owned youth fashion brand 'WROGN' is looking forward to open five exclusive outlets in metros in the current fiscal. The exclusive outlets will be set up in Delhi, Mumbai, Hyderabad and Bengaluru.

The brand is also hoping to enhance its presence at Shoppers Stop stores with an eye at opening about ten shop-in-shops there during the ongoing financial year. At present, it has about 60 to 65 such stores at Shoppers Stop.

Womanpreneur Anjana Reddy founded Universal Sportsbiz Pvt Ltd (USPL), which runs two fashion lines Wrogn, celebrity-commerce firm Collectabillia and Imara, inspired by Shraddha Kapoor, is also exploring franchising options for Wrogn brand. Wrogn, launched in October 2014, is one of the highest selling fashion brands on fashion portal Myntra. The company is eyeing to raise store count from 30 to over 75 stores for Imara and from 38 to 70 outlets for Wrogn.

USPL also offers opportunities to fans to own Memorabilia, personally autographed by their icons, and assists celebrities with extending their brand connects beyond endorsements. The organisation aims to bridge the gap between celebrities and their ardent fans by offering a sense of pride and possession.