Fresca Juices gears up to build on its strong presence in North India

Underlining its vision to establish itself as the top fruit juice brand in the country, Fresca Juices, one of India’s fastest-growing packaged juice brands, has announced its multipronged growth strategy aimed at driving its countrywide expansion plans.

As part of the growth initiative, Fresca will build on its strong presence in regional markets across North India by strengthening its channel ecosystem, expanding the number of retail outlets, and improving product availability. The fruit juice brand will also increase its presence in high-growth markets across East, West, Central, and South India to substantially strengthen its pan-India footprint by 2022.

Akhil Gupta, Founder and Managing Director, Fresca Juices, said, “Having established ourselves amongst the top fruit juice brands in North and East India, we are now looking to build on the impressive reception that we have received from our customers and increase our pan-India presence by undertaking rapid expansion across the country. The market reception that Fresca Juices products have received thus far makes us confident that our explosive growth trajectory will continue for months and years to come.”

Fresca Juices has been growing at an exponential CAGR of 50% over the last three years, more than four times the overall industry growth of 12%, and currently has more than 2 lakh outlets operational in all states across North India alone.

Ashok Chopra, Country Head, Fresca Juices, added, “Our growth over the last few years is a validation of the strength of our distribution ecosystem. Along with consistent addition of 700-900 new outlets on a daily basis, we are augmenting our distribution and retail supply chain and planning to bring in more retailers, distributors, wholesalers into the Fresca Juices value chain. By expanding the number of physical outlets, we have made last mile availability of juices possible for a much larger consumer base, thus making our presence felt in markets as deep as Tier 4 cities.”