The increased diet consciousness among people has led to the popularity of hygienic and healthy juice concepts. As a result of the increasing demand for healthy juices there is an emergence of large number of business opportunities. The concept is not just in demand but also it is affordable and potential lucrative venture to start via franchise route.The fresh fruit juice market in India is Rs 300 crore at the moment, and is expected to steadily grow at 35-40 per cent per year.
Factors for the growth of the concept
The concept of juice bars emerged in 1990’s and soon there was a visible entry of organised players. Gradually, these organised players took franchise route for expansion. Elaborating on the growth of the concept in India Sumit Shital, Founder and Director, Juice Lounge opines: “The juice bar business is growing tremendously in India. We are opening two outlets each month and the sales are growing 20 to 30 per cent annually. Though unorganised corner shop vendors have been dominating this market, Indian consumers are now moving towards branded fruit because of health consciousness.”
The factors responsible for growth of the concept are:
Increased health consciousness: Healthy living is a buzzword across metros and other big cities these days. This has increased the demand of healthy food and drinks as well. People prefer fresh fruit juice rather than going for a packed one’s as they carry preservatives.
Diet conscious women: In their frenzy to maintain ‘Size Zero’ fairer sex prefer to drink fresh fruit juices like wheatgrass juice, carrot, apple, celery, parsley, carrot juice and many more.These juice bars are catering to all such figure conscious women.
Hygiene matters: Juice is healthy only when it is prepared hygienically. Organised players in the industry take every possible effort to maintain the hygiene which is not possible in case of unorganised road side fruit juice vendors.
Busy lifestyles: Modern day hardly allows working couples to prepare fruit juices at home from fresh fruits. So they prefer utilising the services of organised fruit juice bars.
Increased disposable incomes: With both husbands and wives being working money is not an issues at all .They are ready to pay few extra bucks for quality and hygiene provided by these orgainsed juice bars.Accessibility: Juice Bars are easily accessible as they are present at every nook and corner. Franchising has further given boost to the availability of the juice bar services.
Prominent Indian players
Here we discuss some of the prominent players offering lucrative franchise opportunity to aspiring entrepreneurs.
Juice Lounge: Juice Lounge was launched to offer a range of products and supplemented juices which are 100% fresh and natural. The juice bar is has 14 juice in India and has its presence in abroad.
Jiffy Juice: Jiffy Juice is a fresh approach in the health beverage industry offering a wide variety of fruit juices
International players ready for incursion
Some of the international looking for expansion in India are:
Juice Zone: Juice Zone is a franchise of leading healthier fair, which serves delicious, fresh and nutritious juices. The brand has its worldwide presence and soon it’s planning to foray Indian market.
Boost Juice Bar: Boost Juice Bar started in Adelaide in 2000, and over the following six years more than 189 stores opened throughout Australia and other countries. Boost is all set to debut in India.
Flattering franchise opportunity
Setting up a bar that serves customers fresh squeezed fruit juice drinks and smoothies can be a healthy and profitable business venture. The ideal locations to open a juice bar include busy place, mall food courts and public markets.
Franchise benefits
Taking up a franchise of an orgainsed franchise juice bar gives the entrepreneur an opportunity of accessing the customer base established by well-known juice bar companies. Franchising helps in accessing support and resources from the parent company. Shital shares, “We started franchising in 2009 as we had the right model and brand that could give franchisees the desired returns they wanted with bare minimum investments. We have an extensive two weeks on-site training for the franchisee and the team that covers everything. Support is provided right from finalising a place to its designing, fabrication, installation and training and even on everyday ongoing business.”
Juice bar franchise is a low-cost high-return business opportunity for aspirants. Shital tells, “The investment could be anywhere between Rs 5 to 10 lakh, for kiosk or OTC counter up to 250 sq. ft. For a lounge model it goes higher depending on the area of the outlet and the menu he/she chooses.”
To conclude it would be appropriate to say that fresh juice bar market in India is growing enormously. As there are many national and international brands ready to blow up in the field, aspirants can cash in on this healthy wealth franchise opportunity.
