Gigi Hadid joins forces with Reebok to tell next phase of be more human campaign

Gigi Hadid, style icon, fitness advocate and trendsetter, joins Reebok's community of inspiring women as the newest face of the brand's #PerfectNevermovement; a powerful and inspirational call to action that asks women around the world to celebrate the beauty of imperfection and champions Reebok’s intrinsic message of self-betterment.

The initiative is aim to allure women to get themselves indulge in physical fitness and use it as an escape boat to drown out all of the negativity that surround them.

Shedding some light on the move, Hadidis opined, “Working out isn't only physical for me. It's mental. It helps me escape the noise in my head. It's the only time my mind goes quiet.” shares Hadid. “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I’d focus on my mistakes which would breed more missteps - a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”

Praising Gigi's influence on women and women's fashion in particular, Corinna Werkle, General Manager of the Training Business Unit at Reebok states, “Gigi is setting the standards of modern style across the world; her ability to fuse fashion and fitness together inspires people globally.The fashion icon constantly pushes the boundaries by not being afraid to take risks and be different. Working with Reebok, Gigi will empower women by challenging them to express themselves to the fullest through bold, fearless style and to be confident enough to embrace their uniqueness.”