Go Grocer eyes to be the leader of pulses business

Opportunity India Desk
Opportunity India Desk Jul 30 2022 - 5 min read
Go Grocer eyes to be the leader of pulses business
Pulses consumption has been increasing since some time and the demand has just picked up after Covid-19 pandemic. Go Grocer tells the importance and vulnerabilities of this business.

India, which is world’s largest pulses producer in the world, also happens to the leader in consumption and import of the item. However, it exported close to 2,96,170 MT of pulses worth of Rs. 2,117 Crores during FY 2020-2021, thanks to central government’s focus on the ways to encourage its production added with farmers’ quest to increase sowing crops which could lead to comparatively higher income. At the same time, people have been adding it in their regular meals during and post Covid-19 times to get their diet healthier which could keep them immune to a number of diseases.

Having said that, it is still difficult to predict the pulse of the pulses business, because there are many a slips between its successful business and prevailing risks. But all this couldn’t prevent Vikas Agarwal, the Founder of Go Grocer to get into the business and cooking most of it in a faster way.

 Established in 2020 in Greater Noida in Uttar Pradesh, Go Grocer is the venture of AADIANANT FOOD AND BEVERAGES PRIVATE LIMITED. Go Grocer is one of Trade India's verified and trusted sellers of listed products and has extensive experience supplying and trading Fresh Dry Red Chilli. With a pan-India presence, Go Grocer has a consumer-centric approach. It caters to the needs of a vast consumer base throughout the country.

Keeping the purity and quality of the kitchen's needs in mind, Go Grocer processes the products in a hygienic processing unit. Their products are manufactured per the International quality standards under the supervision of strict professionals.

Talking about how the brand takes purity seriously, Agarwal says, "Our food items do not contain any impurity. They are packed in food-safe, air-tight packages to ensure good quality and extend their shelf life."

Go Grocer has expanded from an Indian company to a global player in Pulses, Dry Fruits, and Rice to provide their customers with top-quality products and custom services.

With a vast range of spices, Go Grocer has almost everything a household needs. Some top names are Turmeric, Coriander, Red Chili, Garam Masala, Cumin Seeds, Cardamom, Black Cardamom, etc.

The unpolished pulses like Sabut Moong, Sabut Urad, Urad Chilka, Kala Chana, Chana Dal, Masoor Malka, Kabuli Chana, Arhar, Safed Matar, White Lobia, Urad Dhuli, etc., are also available.

In rice, they have four varieties, Super Basmati Rice, Premium Basmati Rice, Dabur Basmati Rice, and Rozana Basmati Rice.

Beyond expansion, Go Grocer believes in offering customers safe, effective, and valuable products.

Go Grocer also has White Sugar under which ICUMSA 45 Sugar, Rock Sugar Crystal, Refined Sugar, and White Refined Sugar are available. They also have a dedicated range of natural saffron, including Kashmiri Saffron, Natural Kashmiri Saffron, Kashmir Mogra Saffron, and Natural Saffron.

With the motto "Your success is our focus forever," the company has an incredibly competitive and reasonable price range and excellent services. The company envisions building long-term relationships with our customers and clients through excellence in its services and providing exceptional customer service pursuing business through innovation and advanced technology.

Go Grocer wants to be a leader in the sales and procurement of Pulses, Dry Fruits, and Rice by providing enhanced services, relationships, and profitability. The goal is to provide quality services that exceed the expectations of our esteemed customers.

Here are the excerpts of how Agrawal is seeing changing requirements of the business:

How are pulse businesses growing in the present times?

Both urban and rural customers now place a high focus on healthy eating. More people are transitioning to diets high in fibre and low in fat as they become more aware of the negative impacts of sedentary lifestyles. Consequently, more households than ever are making pulses a staple food.

What are the key challenges in this business?

Modern retailing of pulses is all about having direct, first-hand interactions with clients and providing them with satisfying experiences that they want to have repeatedly. Giving consumers a wonderful experience is easier said than done. The current hot topics include issues with retail differentiation, merchandising mix, supply chain management, and competition from supplier brands.

What are the changes that your sector is witnessing?

As India enters the next stage of retail development, every retailer aspires to provide an immersive shopping experience. Customers frequently mention how challenging it is to discern the distinctiveness of retail establishments.

What percentage of export and import do we have in terms of pulses? What are the factors that impact this exchange?

The expansion of activities in India is currently the main priority. We will be focusing on exports and imports in the upcoming year.

Current demand and supply of pulses in India. Comment.

The two main factors influencing food demand are income and population increase. Both of these variables are currently on the rise, so the FMCG industry is stepping up its efforts to satisfy the soaring demand.

Other than pulses, what are the areas one should explore in the FMCG industry?

Other market segments to investigate in the sector could be rice, flour, fruits, vegetables, etc., keeping in mind the health-conscious consumer.

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