Hesa Partners With Oxecart To Leverage Better Market Linkages For Farmers

With a mission to enable local farmers with right market linkages, Hesa, India’s leading Agri-FinTech start-up has announced its partnership with OxeCart, India’s first region-agnostic virtual auctioning platform that enables stock-like trading for Agri produce.

Hesa’s geographical spread and Oxecart's market linkage, this partnership will provide a seamless technology experience with the built-in benefits of last mile connectivity and also benefit farmers in becoming Hesa’s Hesaathi. In addition, through this partnership, Oxecart aims to become the fastest F2B platform by 2025.

Currently, Hesa has connected over 30 lakh rural consumers in 27,000 villages in 28 districts of Andhra Pradesh, Telangana, Karnataka, Maharashtra and over  35,000 ‘Hesaathis’. Oxecart has built a highly scalable and easy-to-use technology capable of connecting 140 million farmers to over 20m retailers. It helped farmers earn up to 20 per cent more by increasing the reach of their produce.

In the world of digital, new technologies are redefining the way businesses connect with their customers. With Oxecart having the deep technology expertise and market linkage reach and Hesa having the geographical reach and super app capabilities, this partnership will work towards integrating the two technologies that will provide seamless experience with the built-in benefits of last mile connectivity. Hesathis will help introduce the Oxecart platform to millions of rural farmers and give farmers a chance to use modern technology to trade their produce from the comfort of their homes.

Speaking on the partnership Vamsi Udayagiri, Co-Founder and CEO at Hesa said, “Hesa has always believed in giving more varied products and services on its rural tech platform. This partnership also allows our partners to excel and grow in their chosen industry, having a user-friendly product and geographical strength will only help in any kind of alliances we forge going forward. We firmly believe in the scope of technology in the agriculture field and aim to impact the lives of farmers through our Hesaathis in a more positive manner through this alliance.”

OxeCart(www.oxecart.com) is a F2B (farm-to-business) Agri trading and logistics platform, India’s first region-agnostic virtual auctioning platform for Agri produce. It enables buyers and farmers to buy and sell Agri produce more efficiently through our mobile apps using our proprietary double auction bidding process while getting quality produce. Oxecart also built integrated Agri logistics as a service ( AlaaS) to consolidate and optimise the farm-to-business supply chain while being asset-light.

Speaking on the partnership Madhu Yaduguri, Co-Founder and CEO at Oxecart said, “Oxecart has always believed technology is the only vehicle to bridge digital divide in Indian agri sector. Combining our deep tech stack with Hesa’s rural network alleviates the digital divide problem by bringing farmers and their buyers into the digital society in a manner that is economically beneficial to both parties.”

With an aim to bridge the rural-urban divide, Hesa connects Bharat with India phygitally, (physical+digital). It enables technology in rural India for both customers, and the brands from buying, selling, promoting, delivering, all rolled into one platform. The start-up is a social enterprise enabling convenience with multiple solutions for both ends connecting rural entrepreneurs and brands. Due to this, it has become a one stop solution to accessing the rural markets. Hesa, a B2B digital platform, has achieved their vision to revolutionise the rural commerce sector with the help of their large ground force called ‘Hesaathis’.