How Plant-Based Snacks Are Rushing Toward Capturing the Indian Market
Remember the whole notion that was built around why vegetarianism is not a natural instinct to humans and we all went on a rat race to consume maximum protein from Eggs and Meat.
Well, the world around us has changed. We have evolved from looking beefed up to feeling lean, Fresh, and Healthy through the concept of veganism.
The Market has seen a huge demand for healthy and nutritious food but with a key proposition of being Plant Based.
According to the Good Food Institute, in the last 5 years, the consumption of plant-based foods has grown 3 times faster than other food requirements and that’s not all, according to sources the global market for plant-based meat is projected to burst to US$85 billion in 2030.
As per Google trends, in 2016, the searches for the term “vegan” surpassed the term “meat” for the first time.
As of where we stand today, adding the key element of being plant-based is a great attribute that lures the consumer to buy or pick your product, and this factor extends to not just food but clothing, cosmetics, and medical supplements too.
Veganism which at one point was considered obsolete has proved itself to be more beneficial and sustainable to the environment than meat.
It induces the consumer with a guilt-free buying experience that is more conscious and ethical than the corporate commercial purchases they have made.
Talking about how plant-based snacks are rushing toward capturing Indian markets,
Wabs- Without A Break is one such plant-based snack made out of sustainable root Tapioca.
Keeping the consumer's demand in mind most of the new-age snacking brands have taken a conscious decision to avoid dairy mixes, cheesy flavors that are loaded with emulsifiers, and any animal-based fat to highlight the proposition of health and goodness.
The scope of plant-based snacking is not just limited to the products but in marketplaces too. One can see a huge increase in strictly vegan markets both offline, online, and event-oriented too.
With our brand Wabs, we have witnessed remarkable sales from standalone vegan stores and dedicated marketplaces that focus on plant-based products only.
The seepage of plant-based products has moved beyond the FMCG sector to HORECA too, multiple restaurants are sprucing up that highlight the factor of being plant-based yet offering the goodness of various cuisines and uncompromised taste.
Various plants like Tapioca, peas, soya, and yam have proven to match the same need and requirements of meat without compromising on any taste and flavor.
Innovation and great taste is the key to a successful market presence for any snacking brand but when the above is complemented with attributes of being eco-conscious, healthy, and sustainable in short plant based the product builds brand loyalty and a community of its own.
BY : Divya Bafna, Co-Founder, WABS Without a Break, Under Consumer Startup Cohort of IIMB NSRCEL