As India is witnessing a rise in several diseases, Indian fitness and wellness franchisors are coming up with several businesses that are catering to such issues. India has recently been home for new startups and companies that are emerging with brilliant new ideas for sustaining in the market.
According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and EY consulting, titled "Value Added Service - Wellness and Preventive Healthcare", the Indian wellness industry is expected to grow at a compounded annual growth rate (CAGR) of 12 per cent for the next five years to achieve a Rs 1,50,000 crore-turnover by 2019-20.
Zumba classes have started gaining popularity after the celebrities have started endorsing about it. Moreover, people are keen to stay fit and live long but spending hours in the gym, looking self on the mirror do not interest all, thus they look for options and stumble across this new thing in the market.
Location
Location plays a major role in deciding the future of a company. When it’s about establishing a Zumba studio business, the owner needs to understand what kind of population they are about to target and what could be the ideal size of the location for your business to run successfully.
Before you opt for a location, make sure that the location is easily accessed by the people so that it could be a prime destination.
Instructor
The whole Zumba business is based on one primarily thing- and that’s skilled and educated instructors. Getting skilled and well-trained instructors might sound like extremely hard work but it is totally worth it.
Therefore, it becomes essential to focus on the customer’s health as its the bread and butter for any zumba studio owner.
Only a well-trained instructor will be able to take care of the customers’ needs and minor injuries and sprains, which are likely to occur during the classes.
Marketing
Before your company starts catering to your customers, marketing and advertising needs to be handled carefully. Remember that advertising and marketing could help your business achieve a brand image that is very necessary for a brand sustaining in this competitive industry.
However, there are chances that you might not see the profits flowing in your business in the initial few months but a good marketing strategy will start showing results slowly but definitely.
