India men’s grooming market is an emerging market with high growth potential, owing to rising disposable income, continuous development and introduction of new products in the market, growing media exposure, and increasing awareness of grooming products among the male population of the country.
The ‘growing beard’ fashion to look physically appealing, has grown among Indian men from the past one year. Rising western influence and promotional activities featuring male icons including Bollywood actors or sportsmen are also anticipated to spur growth in the beard products market.
According to a TechSci Research report, “India Men’s Grooming Products Market, By Product Type, By Sales Channel, Competition Forecast & Opportunities, 2012 – 2022”, India men’s grooming products market is projected to register growth at a CAGR of more than 15%, in value terms, during 2017-2022.
Here are a few tips for those men, who love their beard more than anything but are looking for ways to take care of that, during this monsoon:
Hygiene:
Hygiene is the most important part of all living beings and if you are keeping a beard, maintaining hygiene is equally important.
Wash your beard daily with a mild face wash or with beard wash, which is available in the market to keep the dust and humid accumulated in the beard during the day.
During monsoon thick and elongated beard is likely to get wet and that untidy rain water is prone to various skin diseases, to protect the skin beneath as well the hair, one need to wash with beard wash as well as apply conditioner to keep the hair hydrated.
Usage of Beard Product:
India men’s grooming market is filled with a lot of grooming products, which also include beard products such as beard oil, beard wash, beard conditioner, aftershave lotion, and beard moisturizer.
Thus if one is growing beard and wants to keep it in good and healthy condition, then he needs to use beard products. Beard oil keeps the beard and the skin beneath it moisturized. It also gives it healthy and shiny look.
There are a lot of brands available in the market, so choose a reliable and renowned brand.
Also one needs to trim them every week at least to keep the growth of the chin hair healthy. Even if one wants to grow them to certain length, it is advised to trim every week, to keep the shape proper and fresh.
Eating Habits and Moisturizers:
Healthy diet leads to healthy eyes, hair and nails. Healthy diet that involves protein such as green vegetables, spinach, broccoli and peas are good for your skin and hair. They help in supplying the required protein for the growth of the hair.
Moreover protein helps in getting strong and shimmering beard.
Also it is advised to check the contents of moisturizer before buying or using it on beard, as the ones with comedogenic, contains ingredients that can clog your glands, which are likely to lead to whiteheads, blackheads and pimples.
Thus go for a moisturizer, which does not contain comedogenic.
Now you can enjoy the monsoon without being worried about your beard.
Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm, said, “Companies manufacturing men’s skincare products are planning expansion of their existing product line, to include products pertaining to particular skin types. These products range from facial cleansers and face creams, to razors and shaving gels, specifically meant for men with sensitive or oily skin. In addition, companies are also bundling perfumes and deodorants, with supplementary benefits such as anti-perspiring and whitening properties, to drive product adoption across the country.”
