India must create globally recognizable brands: NITI Aayog’s CEO

Amitabh Kant, Chief Executive Officer (CEO) of NITI Aayog, has said that as Indian companies take gigantic strides in penetrating global markets with the country having one of the highest growth rates in major economies, India must create globally recognizable super brands.

Amitabh said, "It is a great challenge to India with our tremendous potential, to create awareness and acceptance of Indian brands globally. While India has had success in creating global awareness for Yoga, Bollywood and Cricket, which are great examples of global brand building, we need many more efforts to popularise Indian brands to become global consumer brands.  I think perfection, passion, resources and excellence are a must to create brands at the global level."

Operating in 86 countries, Superbrands India is a licensee of Superbrands Worldwide. It was launched by Anmol Dar in India in 2002.

Geetanjali Anand, CMD of Superbrands India, said, "Indian branding is continuously innovating and digital branding has become as important if not more than conventional branding. Branding in India across sectors has been continuously evolving and is creating the right noise to reach their TG. Superbrands India will continue to mine out the top brands in India doing exceptional branding and honor them with Superbrands seal."

Superbrands status is given to a brand through a rigorous research and selection process with an impeccable reputation of fairplay. The selected brands are awarded the Superbrands Awards Seal, which can be used to symbolize their superbrand status.