India's Smartphones Market In Top 50 Cities Sees Upsurge Of ~ 20 pc In Sales, Vivo On Lead

India’s smartphones market in the top 50 cities observed an upsurge of 17 percent and  21 percent in sales volume and value in Q3,’21 compared to Q2,’21. Brand Vivo is leading in the sales both by volume and share. Location-wise, maximum sales are coming from West India both by volume and value share. North India ranked second and East India has the lowest share by volume, as per a report by analytics firm PredictiVu. 

“The ease of the Covid-19 related restrictions led to upturn in-store sales owing to the higher trade-ins, discounts and aggressive promotions that enhanced device affordability as well as the improved consumer demand,” said Kunal Sarkar, Vice President, PredictiVu. The report also suggests that the offline retail outlets will remain an integral part of the marketing strategy that helps in developing deeper connections, building brand positioning and hyper-personalizing consumer experience. “Marketers must understand that even though the outlook for Q4 looks positive, the increase in sales from online players attributing to the big festival discounts as well as the shortage of semi-conductors might hamper the growth rate,” said Rajesh Kurup, Strategic Advisory Board, PredictiVu.

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