JioCinema collaborates with Disney for content
JioCinema, a digital app of Reliance Jio Infocomm (Jio), has collaborated with Disney to offer a dedicated section on Disney, Pixar, Marvel, and Lucas films and entertainment to its more than 250 million subscribers.
Mukesh Ambani-owned Jio in a statement said, "JioCinema and Disney India have come together to offer timeless stories and beloved characters from the biggest brands in storytelling- Disney, Pixar, Marvel, and Lucas film to Jio users across age groups."
"The app will host a dedicated Disney branded section on the homepage with content spanning across movies, animation, series and shorts," it added.
The on-demand video streaming platform will provide customisation option where viewers can choose from their Disney, Marvel, Pixar or Star Wars character like Mickey Mouse, Captain America, and Lightening McQueen, and browse the entire range of available content on that character.
