Kerala Ayurveda signs JV pact with Sanghvi Brands to expand Ayurvedagram

Ayurvedic firm Kerala Ayurveda has signed a Joint Venture (JV) agreement with Sanghvi Brands to develop Ayurvedagram wellness resorts and Ayurvedic spas across the world. Both the companies have set up 50:50 joint venture.

Kerala Ayurveda owns and operates the Ayurvedagram Wellness Resort in Bengaluru. While, Sanghvi Brands operates luxury spas in the United States, Middle East, Sri Lanka and India for luxury hotels such as Ritz Carlton, JW Marriott, W Hotels and Intercontinental Hotels.

The joint venture will develop and operate Ayurvedagram Wellness resorts varying in size from 30 keys to 100 keys.

Darpan Saghvi, Promoter and Managing Director, Sanghvi Brands, said, "We are currently in discussions with prospective property owners in Europe, South East Asia, Middle East, USA and India to launch the first set of Ayurvedagram Wellness Resorts through the joint venture."