Krispy Kreme plans to open 35 outlets in North India
Krispy Kreme is looking at major expansion in North India by eyeing 35 outlets in five years. At present, it operates three franchise stores in North India.
Manpreet Gulri, Managing Director, Bedrock Foods Pvt. Ltd, a licensed franchisee of Krispy Kreme Doughnut Corporation for the North India region, says, “We feel that the Indian market is very receptive to American brands like Krispy Kreme. This is due to the exposure of the brands to Indian consumers through various media (social, digital, mainstream etc). Also a very large and growing TA is the major factor that has led to the success of the US brands in India.”
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed (R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since its foundation in 1937. It started its operations in India in 2013.