Men's ethnic wear brand Swayamvar eyes massive expansion in India via franchise model

Swayamvar, Men's ethnic wear brand, is planning to touch 100 outlets mark across India by 2022. Currently, the brand has 25 outlets across the country, of which, 15 outlets are company-owned and remaining are franchise.

Swayamvar will be opening 75 other outlets through the franchise model during the next three year.

Namashivaya, Managing Director, Kasam Group of Warangal, said, “The Group has 25 Swayamvar outlets across the country. Of them, 15 outlets were own and remaining on the franchise. The Group has 10 outlets covering all areas of the Hyderabad.”

“Each new outlet will be launched at Bhuvaneswara (Odisha), Katakpur (Gujarat), Aligarh and Agra in Uttar Pradesh very soon,” he added.

Swayamvar has an array of wedding wear and ethnic wear for the bridegroom with the range comprising Sherwanis, Indo-Western, Kurtas, Dhotis, Jackets and accessories.