Menswear brand Philocaly launches its first store in Guwahati

Philocaly, contemporary menswear brand, has launched its first exclusive outlet in Northeast India at ABC, GS Road, Guwahati.

Philocaly was founded in 2015 in Delhi. It custom-makes all kinds of formal wear, including wedding ensembles. The brand offers clothing products ranging from suits to shirts, trousers and jackets. It also provides a wide selection of accessories like bow ties, ties, printed pocket squares and cufflinks.

Ashna Verma, Creative Director and Co-founder, Philocaly, said, "Our design language and philosophy lies in clean silhouettes and cuts, minimal surface development and intrepid use of colors and patterns. We love geometry and synchronic arrangements, which reflects heavily in our work."

Shrey Vij, Business Head and Co-founder of Philocaly, stated, "We have come up with exclusive and personalized concepts that align with the theme and nature of the events. The depth of the customization is limitless; we can work with various mediums, prints, patterns and embroideries to even the packaging. We have a dedicated team of designers, craftsmen and artisans focusing on designing and developing bespoke gifting concepts."