Mukesh Ambani's RIL to create distribution network for selling private-label brands

Reliance Industries Ltd (RIL) will soon be hiring distributors for selling private-label brands owned by its offline retail unit, Reliance Fresh, through neighbourhood stores. With this, Mukesh Ambani-led company aims to boost the contribution of its consumer business.

RIL will sell its store brands across categories like staples, food, home and personal care and general merchandise. The firm sells these products through its retail stores under brand names, including Best Farms, Good Life, Masti Oye, Kaffe, Enzo, Mopz, Expelz and Home One.

The people aware of the development said, “RIL is planning to appoint FMCG (fast-moving consumer goods) distributors on a trial basis. A network of FMCG dealers will help RIL meet the logistics and delivery needs from online channels.”

The company’s effort to hire FMCG distributors to buy products from Reliance and sell them to the retail stores will be expanding its reach and add to the topline of the firm if it takes off in the right direction.