My Apple School looking for franchises to replicate its model of success
My Apple School is a well renowned pre-school in Vadodra nurturing young minds to become pioneers of tomorrow. Children at My Apple School have the self confidence which distinctively communicates how well they are prepared to face the outer world. Having set a benchmark in early learning education, the brand looks forward to replicate the success story through franchising.
The brand constantly endeavours to encourage the children to develop their creativity to the fullest by providing a friendly and pleasant learning environment in the form of an ideal curriculum emphasizing on the quality of learning. It provides a caring ecosystem wherein a child feels safe, secure and enjoys learning. At the same time, they lay emphasis on child-development, hygiene and wellbeing of a child.
Planning to grow by way of franchising, Kirat Vaishnav, Co-Founder, My Apple School shares his plans and other franchising facts for future entrepreneurs.
Inception
Striving to develop young minds in a different way, Stuti and Kirat Vaishnav, opened My Apple School. An MBA in Finance and banker by profession , Stuti’s job entailed meeting school principals and directors to fetch their permission to spend time with children for a tree-plantation session and many more such initiatives to inculcate in them good values and morals. On the other hand, Kirat Vaishnav always wanted to invest his time into planning how every kid can be explained about simple or complicated concepts of education without books and without being made to sit in the confines of four walls. Kirat’s passion to build a good learning environment and Stuti’s strong network in the academic world paved the way to My Apple School which was founded in 2007 reinforcing the three pronged learning methodology that include concrete activity, field trip and worksheets.
Strategies to stay ahead of competition
My Apple School brings the perfect blend of international methodology and Indian ethos. With the lesson plan being updated every year, the brand ensures the best possible curriculum for the students. Their strategy of giving the bible of curriculum to teachers will be so unique that every teacher would feel free and at ease and do what they are best at, teach.
The Tech Edge
Technology has changed the scenario of education in this 21st century. My Apple School has its own software for operations. Every detail is fed into the system and made available, thus making the system transparent. It helps them in their operations as well as in carrying out audit in the pre-school. It is all because of technology that facilitates the parents to see their kid’s activities through CCTV.
Why franchising?
According to Kirat, “Duplication has always been a successful model for most of the businesses; as far as education is concerned it requires standardisation and systems to run a successful business model. At ‘My Apple’ we have systems set through our software and standardised modus operandi in the form of our academic bible.”
Training and support
The curriculum of My apple School is based on three steps learning process, developed after 10 years of research. To put it in Kirat’s word, “This curriculum shall be inculcated in the teachers by exhaustive training from our experts. We will be providing a monthly bible of 12 months together. And these bibles will be updated every year. So the franchise will be getting 12 bibles every year with a new theme and updated style and method of teaching approach.” One person from the support team will be physically present in every city to provide support and guidance to the franchisees from time to time. The brand has tied up with nationalised bank for facilitating financing options for the fanchisees.
- The school plans to appoint one dedicated person in every city of its franchise to provide support in terms of franchise infrastructure setup, assistance for admissions or any query pertaining to any event during the year.
- To help its potential franchisee with capital required to set up a franchise, My Apple School will tie-up with a nationalised bank to avail loan to undertake the project of the franchise in any location of the country.
Expansion plans
My Apple School plans to open25 franchises by the end of the year 2017
Franchising facts:
Investment: 9,31,000/-
Existing outlets (company-owned +franchise): Company owned 1 since 2007
Area : 2500 Sq Ft covered area + 1500 Sq Ft open area
RoI: Varies depending on the location
Expected breakeven: 12 to 15 Months
Preferred Location: Residential
Business model followed: Franchise Model
Target cities for expansion: Tier II & III towns and cities.
Year of starting franchise operations: 2016
Year of inception: 2007
Brand’s vision & mission for 2017 - 25 Franchises by end of December 2017
There really is a great need today for dedicated preschool teachers and directors as in My Apple School. As parents awaken more and more to the benefits of early childhood education, the numbers of children that will enroll in preschools should only increase. But the secret is your dedication to your craft and not being satisfied with mediocre results.
