MyFitness, which is a homegrown peanut butter brand, is set to transform the health food industry with the launch of Suprfit brand. This new venture has introduced two health food products - effervescent tablets and apple cider vinegar.
“The health food category is at its nascent stage in India. We aim to offer nutritious and healthy food products to our customers. With Suprfit, we have formulated products considering that people have varied preferences for a healthy lifestyle keeping tasty flavors in mind,” Mohammad Patel, CEO at MyFitness, said.
Based in Silvassa, Suprfit is the brainchild of Mohammad Patel and Rahil Virani. After attaining recognition in India, the company plans to expand its range of high-quality, innovative healthy food products with the latest launch.
“There are plans to introduce more such nutrition-rich food products in the market. Catering to both fitness enthusiasts and the general public, we aim to be the leading brand in the health food D2C category,” Patel added.
Owned by Tanvi Fitness Private Limited, the company is further developing other new products. The newly launched brand plans to expand its footprint in the health food industry.
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