NeedleDust Expands Its Footprint; Launches Festive Collection

Indian Retailer Bureau
Indian Retailer Bureau Oct 27 2021 - 4 min read
NeedleDust Expands Its Footprint; Launches Festive Collection
Following the immense success of its existing stores in Delhi and Chandigarh, this is a significant milestone for NeedleDust as it opens its doors in Mumbai

NeedleDust has announced the launch of their first-ever store in Mumbai at Reliance’s first premium mall in Mumbai’s Bandra Kurla Complex, Jio World Drive. 
Housing more than 90 premium and luxury brands, JIO World Driver is an exciting hub for luxury, fashion, shopping, and entertainment. The precinct is home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe.  
Setting Foot in Southern India 
With an international consumer base, NeedleDust launched in 2014 with its first product in the designer jutti space. Following the immense success of their existing stores in Delhi and Chandigarh, this is a significant milestone for the brand as they open their doors in tinseltown. The company continues to build on its market momentum through strategic and innovative products and designs, handcrafted precision, and luxurious finesse.
It offers an array of bespoke fine leather juttis that speak the charm of a true old-school artisan with a desire to recreate this age-old craft for those who wear, admire, preserve its elegance and culture. Its label is all about unbridled passion for the revival of the jutti and unmatched craftsmanship,  amalgamating the finesse of old royal moulds with innovative design and embroidery patterns. It now invites patrons across Mumbai to visit the new store, a sparkling new addition to the brand’s stores in Delhi and Chandigarh, and a spectacular online presence on its website. 
The exciting new space spans across 500 Sq Ft on the first floor, offering new collections as well as older classics that have become brand favourites. Each element is carefully designed keeping in mind the brand’s much-loved aesthetic from the soft blush palette and delicate hues to the use of materials like pine wood, gold brass, and pristine white marble.
Coping Up with Festive Spirit
In time for the festive season, NeedleDust has also launched its festive collection introducing six intricately crafted juttis finished with exquisitely handcrafted metallic embellishments and sparkling sequins. Bringing back nostalgia of a vibrant India with a modern narration, with sparkles of gold fireworks in sequin, beads, details of gota and the classic dabka work, this collection is a celebration of Indian festivities.  

“I am so overwhelmed by this launch, mainly because this has been on the anvil for so long, our plans were derailed by the devastation of the pandemic and yet we persevered. We feel so lucky to finally be in the city that has given us so much love since our inception, at a venue that stands to be the benchmark in luxe retail. This store will house all our latest collections and a few surprises we have kept just for Mumbai! We are so happy to finally be here, after so many years of shipping to this part of the country and after so many queries, here we are and I hope to see everyone at our store, with all my love always,” Shirin Mann Sangha, Creative Designer and Founder of NeedleDust, said.

The much-anticipated Festive 2021 collection will be available at the new store among other classic collections including the hugely celebrated collections with legendary designers, Abu Jani Sandeep Khosla. The brand also recently launched mules, alternative footwear that has the same unparalleled quality and craftsmanship as NEEDLEDUSTJuttis. 100 per cent handcrafted and Vegan, these spectacular mules feature a variety of patterns across a stunning palette of colors. Also available is a very special collection with SAND by Shirin comprising of mules and sandals along with a collection for Kids footwear. Many other surprises are to follow including a menswear range in 2022. For beautiful winter brides, the new store will offer new pieces, giving traditional juttis fresh appeal. Perfect scallops, cursive centres, adorned with the beautiful lightweight yet impressive embroideries of pearls, sequins, mirrors are what brides and bridesmaids can look forward to.


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