“Next Education” Believes South Indian Market is Ideal for its Growth
While starting an education business one has to think, research and analyze everything from plan to growth multiple times just to be sure, what he/she is going to invest in should not fail.
India holds an important place in the global education industry. The country has more than 1.5 million schools with over 260 million students and about 751 universities and 35,539 colleges.
“Deeply invested in making the world a better place to learn, we design products to empower students and help schools run their academic and administrative functions effectively. Accomplishing such a lofty goal has made us venture into providing 360-degree academic and administrative solutions to schools”, says Beas Dev Ralhan, CEO & Co-founder, Next Education India Pvt. Ltd., in a conversation with Franchise India.
Selection of Location
Ralhan says, “South Indian states are more conducive to new-age learning products; the discretionary income is also much higher in Southern states. Thus, being located in Hyderabad has definitely contributed to our growth.”
Trends in the education business
Ralhan says, “There is a focus on the adoption of experiential learning solutions and digital learning products. We will continue to see such trends in 2019 as well with the government formulating policies against overweight school bags. Such a move would promote new-age pedagogies, empowering students with self-learning abilities and discretion to choose their own learning tools.”
Scope for growth in South India
Ralhan is clear in his approach and absolutely sure of the selection of a good market for his brand’s growth.
He says, “Yes, certainly the education business has more scope for growth in South India. All the major IT companies and pharma companies are situated in south India, which promotes a virtuous cycle of education and growth in the economy. Most parents in this region are educated and economically well off. They are, therefore, capable of and interested in spending on their kids’ education. Kids too, being brought up in an environment that breeds aspiration, want to learn new things. These kids would grow up to be contributors to economic growth. Moreover, there is a trend that people with aspirations flock to South India for livelihood.”
He adds, “Such growth trends are missing in North India. Studies also point out that per capita income is more in South India as compared to other parts of the country.”
Ralhan further adds, “Moreover, there is a better education network in South India. Especially in the edutech sector, there is lots of collaboration to offer business solutions. This gives us opportunities to explore such connections and make deals with companies such as Capgemini and Amazon.”
Partnership with Capgemini
He says, “Capgemini started collaborating with us for their CSR ventures in June 2017. Within a brief period, we have been able to strengthen our partnership considerably. Till now, only our digital classroom solutions and books were being used by Capgemini for their educational ventures. Now, a deal on other products, such as experiential learning kits, is also in the pipeline.”
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