ORRA has been showcased as a case study by Google India

India’s premier diamond jewellery, ORRA has recently been featured as a case study by search engine giant Google, in India. The video feature showcases how ORRA as a brand has been able to successfully capitalise on the digital medium to increase sales as well as spread their essence of luxury to the online world.

Having successfully built its on ground presence with 34 retail stores across 25 cities, ORRA today has been able to truly establish its omni- channel presence allowing for dedicated attention towards the changing preferences of the digital audience in India.

Vijay Jain, CEO and Director, ORRA comments at the launch, “We are elated at being selected as a part of Google’s prestigious list of case studies in India. It has definitely been a big boost to us to have our work in the digital medium recognised by the world’s largest search engine, showing us that our efforts are going in the right direction. Through effective search engine optimisation, we at ORRA have been able to effectively deepen penetration within the existing markets as well as reach out to a large consumer base in the tier- II & III cities, thereby redefining the concept of luxury while staying true to the core message of the brand.”

With digital technology transforming not only the perceptions and expectations of the consumer, but also the supply dynamics, going forward, ORRA aims to further capitalise on effective integration in the online space through omni-channel marketing.