Plum targets to achieve Rs 100 crore turnover in 5 years

Skincare startup Pureplay Skin Sciences (India) Pvt Ltd, selling skin and hair care products under brands Plum and Phy, is targeting to earn Rs 100 crore revenue in the next five years.

The company is offering 45 stock keeping units (SKUs) across skin and hair care solutions like moisturisers, sunscreen lotions and shampoo. Presently, it serves over 80,000 customers per month, across online and offline retail channels.

Shankar Prasad, Founder and Director at Plum, said, "We want to achieve Rs 100 crore turnover in the next five years."

Recently, Pureplay Skin Sciences has raised an undisclosed amount of Series A funding from Unilever Venture Capital (VC). The fresh capital will be used in brand-building, taking the brand to more consumers apart from investing in research for product development.

"People need brands that can simplify science for them, give them trusted solutions and have a conscience. Our formulation philosophy is simple: we use the goodness of science combining effective synthetic ingredients with the natural ones. All our products are made of well-researched ingredients which are declared on the packs. Often, we receive the safety of ingredient and we respond with studies. Today, the brand has to have a dialogue with the customer. One sub-part of the goodness movement is herbal and natural, I think parallel current is of safe, trusted and non-damaging brands," Prasad added.