Puma and Maybelline New York collaborate to launch makeup collection

Puma, the sportswear brand, and the international makeup brand Maybelline New York have collaborated to launch a 12-piece makeup collection.

The collection features smudge-proof mascara, a metallic highlighter, matte long-lasting lipsticks, metallic and matte eye sticks, and gloss face sticks. The availability both in-store and online of the collection will vary per country. 

Trisha Ayyagari, Deputy General Manager of Maybelline New York, said, "Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She's always on the go, never settles and needs high-performance products that keep up with her grind. The PUMA x Maybelline Collection was created to do just that."

Adam Petrick, Global Director of Brand and Marketing for PUMA, added, "This collection is truly the representation of the point where the gym meets the runway, a goal we strive for in everything we do for our female consumers."

Leonardo Chavez, Global Brand President, Maybelline New York, further stated, "PUMA and Maybelline are synonymous with on-trend, high-performance products. Maybelline's collaboration with PUMA makes innovative, street style-inspired makeup accessible to consumers worldwide to complement their always-on, demanding lifestyles."