Redefining the Footwear Market, ‘Liberty’ Marks Its Presence in the Top Franchise 100 Brands List

Liberty shoes – a renowned brand for footwear started off its journey from being a small shoe manufacturing unit that used to produce 4 pairs a day, to a brand that manufactures 50,000 pairs a day. With an identity of being one of the leading manufacturers in leather industry, Liberty has come a long way in its journey of success.

Started in 1954 in Karnal with a small factory with two artisans, the journey of Liberty has been an inspiring one. With a current annual turnover of more than INR 600 crore, the brand has been successfully delivering the needs of customers with a vision to help them ‘put their best foot forward’.

Liberty has been consistently serving the millennial with its fashionable-yet-comfortable products, and has entered the list of Top franchise 100 brands.

Liberty’s Reach

Envisioning being a 1000-crore company, Liberty has various plans to expand its reach across the country and beyond barriers.

The brand has more than 400 exclusive showrooms in the premium locations across the country. The company has marked its presence in more than 20 countries across the globe. The company envisions opening more than 1000 exclusive showrooms in India and abroad.

The vision of the brand is not just confined to gaining economic benefits. The brand eyes beyond financial rewards, and aims to give its customer the best possible experience of a footwear. Thereby, the brand has introduced the ‘Healers’ range. This range has especially been introduced due to the market feedback that customers are more inclined to buying footwear with pronounced health benefits. The ‘Healers’ range combines foot massage with trendy foot fashion.

Franchise Overview

The brand operates on a franchise model. Out of the 400+ stores, 273 stores are franchise showrooms. The minimum investment required to buy a Liberty franchise is betweenRs15-50 lakhs.  “In the next twelve months, we are planning to open 100 new stores. In the next three years, we see our brand interfacing with a much larger group of customers spread across Tier II cities and we will add about 100 new stores to deliver consumer delight, “says AnupamBansal, Executive Director, Liberty Group.

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

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https://www.franchiseindia.com/brands/Liberty-Shoes.9246