Reliance's Jio Partners Meta Platforms To Launch Jio Mart On Whatsapp  

A collaboration of Meta and Jio Platforms is announced to let customers enjoy an easy shopping experience on WhatsApp. This alliance is to give users the first ever end-to-end shopping experience on WhatsApp, where consumers can shop with their WhatsApp chat.

JioMart on WhatsApp will allow customers in India, including those who have never shopped online before, to explore JioMart's entire grocery inventory, add goods to basket, and make the payment to finish the transaction - all without leaving the WhatsApp chat.

Mark Zuckerberg, Founder and CEO, Meta, said in a Facebook post that he was very excited to launch Meta’s partnership with JioMart in India. “This is our first-ever end-to-end shopping  experience on WhatsApp. People can now buy groceries from JioMart right in a chat.  Business messaging is an area with real momentum and chat-based experiences like this  will be the go-to way people and businesses communicate in the years to come” he added. 

Commenting on the partnership, Mukesh Ambani, Chairman and Managing Director of Reliance Industries, said, “Our  vision is to propel India as the world’s leading digital society. When Jio platforms and  Meta announced our partnership in 2020, Mark and I shared a vision of bringing more  people and businesses online and creating truly innovative solutions that will add  convenience to the daily lives of every Indian.The JioMart on WhatsApp experience furthers our  commitment of enabling a simple and convenient way of online shopping to millions of Indians”.

He also pointed out that this partnership was an example of Jio working to develop an innovative customer experience with JioMart on WhatsApp. 

The launch is part of Meta and Jio Platforms' strategic cooperation to accelerate India's digital transformation and provide people and businesses of all sizes with new ways to interact and fuel economic growth in the country. The JioMart on WhatsApp experience will transform the way millions of companies communicate with their customers across the country, while also delivering unrivaled ease and convenience to people's buying experiences.

Meta creates solutions that assist people in connecting, finding communities, and growing enterprises. When Facebook first appeared in 2004, it revolutionised the way people communicated. Apps like Messenger, Instagram, and WhatsApp enabled billions of people worldwide. Meta is now moving beyond two-dimensional screens and into immersive experiences such as augmented and virtual reality to aid in the development of the next generation of social technologies.

Reliance Retail Ventures Limited (RRVL) is a subsidiary of Reliance Industries Ltd and the holding company for all RIL group retail firms. For the fiscal year ending March 31, 2022, RRVL recorded a consolidated turnover of 199,704 crore ($ 26.3 billion) and a net profit of 7,055 crore ($ 931 million).

Reliance Retail Ltd, a subsidiary of RRVL, is India's largest and most profitable retailer, with the broadest reach. It was named one of the world's fastest growing retailers in Deloitte's Global Powers of Retailing 2022 ranking. It is ranked 56th among the Top Global Retailers and is the only Indian retailer in the Top 100.

Jio Platforms Limited ("Jio"), a subsidiary of Reliance Industries Limited, has constructed a world-class all-IP data network with cutting-edge 4G LTE technology (through its wholly owned subsidiary, Reliance Jio Infocomm Limited). It is the only network that was designed and built from the ground up to accommodate Voice over LTE technology.

Jio claims to brings some dramatic changes in the Indian digital services industry, allowing the vision of Digital India to be realized for 1.3 billion Indians and propelling India to global leadership in the digital economy. It has built an eco-system that includes a network, devices, apps and content, platforms, service experience, and cheap pricing for everyone to live the Jio Digital Life. Jio has transformed the Indian telecom sector as part of its customer incentives by providing Jio customers with unlimited free phone calls across India to any network, at any time.