Rolling returns in bakery biz

They want to ‘Serve Good Food Even Better’, Puffs n Rolls, a Nashik-based brand is renowned for its bakery and confectionery products.  In a dialogue with Ekta Verma, Shahrukh H Patel, Director, Puffs n Rolls talks about baking a new growth story.

Tell us about your brand Puffs n Rolls.

Puffs n Rolls -The Bake Shop was launched in 2001 with an aim to cater custom baked goodies for any social celebration or business occasion. The brand’s business has grown successfully over the years and this is primarily due to the quality of the products and the excellent service offered to all the customers. Puffs n Rolls offers a full range of bakery & confectionery products which includes puffs, pizzas, calzone, burgers, sandwiches, rolls, croissants, breads – health breads, cookies - health cookies, tea time cakes, muffins, cup cakes, brownies, occasional cakes and desserts.

What kind of franchise opportunity are you offering to prospective franchisees?

We offer an opportunity which has high returns. After associating with us, the franchisee is offered training and support. To make the day-to-day work easier we  maintain strong relationship with suppliers and customers. We care for our franchisees and staff and encourage them to work towards a common goal of mutual profitability based upon trust and respect.

Why do you suggest prospective franchisees to enter a bakery/café business?

I believe QSR is the need of the hour. The bakery industry has achieved third position in generating revenues. The growth of bakery products has been tremendous in both urban and rural areas.
Following are my reasons to start a Bakery / Café:

·         Faster turnover. A start up bakery has an advantage cost over other restaurants in the local market.

·         Bakeries / café have higher table turnover rates than restaurants which means you can serve more customers with fewer square feet area.

·         Fewer employees. Bakeries can operate with little staff.

·          Bakery / café’s have an individual approach to the customers.

What are your expansion plans for 2014?

Currently we have five franchise outlets and we plan to open at least ten more outlets by this year end across India.

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