Sachin Tendulkar-branded smartphone to be launched exclusively on Flipkart

The exclusive Sachin Tendulkar-branded smartphone, srt.phone, will be launched by the former cricket star and electronics brand Smartron.

The company is heavily promoting the launch event which will see Sachin Tendulkar unveiling srt.phone in India.

Smartron has confirmed that the smartphone will be Flipkart exclusive at launch.

The upcoming "srt.phone" is expected to be the first-ever signature series of Sachin Tendulkar, who was callled the God of cricket, for a smartphone brand.

In a tweet, Smartron India wrote, "Ready for a surprise? We're excited & can't wait to share it with you all. #srtphone is on its way on 3rd May'17, are you ready?"

The srt.phone will be the second smartphone from Smartron India brand. Technology firm Smartron India recently appointed former Motorola India executive Amit Boni as Vice President, Sales and Marketing.

Amit Boni will be responsible for overall brand building and heading the sales and marketing functions for Smartron.

Smartron India can still be considered as a new company as it only has the Smartron t.phone and the Smartron t.book laptop-tablet hybrid under its belt.