A business runs wholly and solely for the customers, who keep the wheel moving. It is very difficult for any brand to attract customers initially, while making the brand. It becomes equally important to keep the customer base undamaged by the evolution of other startups or franchises, which is why to keep the customers happy and satisfied, one has to constantly work on certain things.
According to a report of KPMG Wellness sector, the size of India’s beauty and wellness market would nearly be up to Rs 80,370 crore by 2017/18.
The wellness industry is likely to achieve about Rs1.5 trillion by FY20, according to a report by FICCI and EY.
The report Value Added Service – Wellness and Preventive Healthcare stated that wellness will be a key growth driver of health insurance in India.
For any business to move forward and reach the heights of success, the directors put all their efforts in making a fine balance between the staff and customers and the relationship with the clients.
Here are some secret traits of successful spa directors, which will help in running the business smoothly and successfully as well in making it to the list of top spa brands:
1. Empathy Towards Staff:
Spa is a business where the maximum interaction happens between the customer and the staff or the therapists, which is why the director is supposed to show empathy towards the staff and keep a cordial relationship with them.
Make sure to meet the staff once in a week and take feedbacks from them on how can the service be improved, what difficulties are they facing on regular basis, ask them about the problem solving ideas and utilize them once in a while, this will give them boost to perform better with time.
After all they are ones, who are directly dealing with customers and they have their ultimate hands in making your business a brand.
2.Build Relationship with Customers and Staff:
Keep the staff happy and they will take care of the business like their own. Make sure to make them feel connected with you.
If you get negative feedbacks from customers, give them some sessions free for compensation and also talk to the staff at personal level for such goof ups and give them another chance to rectify heir mistakes, before firing them but in cool manner, without losing temper.
These small acts will help them grow personally and professionally and will help in developing a smooth relationship.
3. Training and Professional Classes:
Learning is a constant process which lasts till eternity; one is never too old to learn new things. Moreover this ever evolving world has the power to make certain professional tips stale in matter of days, which is why send you best therapists or staffs, whose efforts according to you has actually made difference in the brand as a gesture of humility.
Ultimately the gained skills will help in making your brand better with days; it will also help in setting an example for other struggling brands.
Send the staff for professional training or classes to places, which will keep them loyal and a sense of gratitude towards the brand and you as a boss.
4.Rewards and Recognition:
We all need a little push or initial words of encouragement to ignite the fire in us, which will in due course show its color.
This is very important to keep the working spirit and dedication towards the company high. This is kind of a deal, where the staff gets the motivation to work harder and serve for the company.
Make sure to pay them bonus during festivities and word of appreciation or recognition in special occasions. These are small investments, which will pay really well in long term existence.
