In India, uPVC used to be an undersized sector but now with the growth and urbanization, many international names have entered the industry and are also ruling the roost in many ways.
Several small-midsized local fabricators also started with low quality uPVC products but with the incoming of national and global brands, they were almost thrown off. Over the past two decades, uPVC has taken over other traditional materials for making doors and windows in a significant way all over the globe.
Globally, the segment is to reach USD 47 billion by 2024. Read on to know more about how you can invest in this sector and what are the other rising opportunities in the uPVC industry.
Be it a house or office building, windows and doors play an important role in design aesthetics. As per a report by Ken Research, Indian window and door market is expected to reach over INR 15,000 crore by FY-2020 in terms of the revenues and out of that, the uPVC segment is expected to contribute at around 8-10 percent approx. i.e. 1500 crore.
With enhanced living standards and the will to be better than the best is pushing the industry much faster than expected. It has been estimated that the total built space in India would increase five-fold from 2005 to 2030, and by then more than 60% of the commercially built space would be air-conditioned.
Over the next 10-15 years, the share of uPVC is expected to grow over 30% in both new and replacement sales, majorly fuelled by the large, high rise apartment projects in urban cities. German brand Lingel Windows first came to India in 2006 when the uPVC Window market was at a nascent stage. Now, it is present in over 24 cities through its dealers.
Mario Schmidt, Managing Director, Lingel Windows and Doors Technologies Private Limited shares: ‘We are currently looking at expanding our dealer base across the country and would like to reach out to B and C cities. We have also launched new products Aluminium Windows Lingel 6.0 and Smart Li wifi controlled window security system. We have also come up with India’s (No) 1 window shop.’
Challenges
- Cheap imports
- Pricing
- Heavy import duties
- Competition with Chinese products
- Unorganized structure
- No barrier/ rules/ regulations for new brands entering the market
- Lack of knowledge in fabrication and installation of uPVC Window
- The constant challenge from age-old counterparts like Wood and Aluminium
- Matching international parameters
The second largest manufacturers in South India, Weatherseal’s distribution model is an expansive network of Architects, Interior designers, Realtors and other channel partners through which it sells its state-of-the-art products to the retail customers.
Harish Munireddy, the man behind Weatherseal tells us: "We see ourselves growing in the Indian Market after 2 years and we also wish to spread pan India with many experience centers. Currently, we want to dominate the entire region of Karnataka through our state-of-the-art experience stores and then spread all over India through an opening of our experience stores in metro cities.’
Manish Bansal, Director & CEO, Window Magic India agrees that uPVC sector is indeed booming in India and the reasons being urbanization, modern outlook, market awareness and product superiority.
Join hands with the best
For becoming a franchisee of Weatherseal, an investment of Rs 4-5 Lakh is required. The brand does not take any deposits but the franchisee should spend on the interiors to match the Weatherseal theme.
Lingel sells through its showrooms and dealer network. Anyone who would like to be a dealer can contact the MD directly. No investment on dealership is required.
An outstanding company support is provided to all its business associates. Window Magic is working rigorously to expand its network not just in India but globally too.
Africa, Malaysia, and Sri Lanka are the international markets which the brand is currently targeting. For becoming a dealer with Window Magic, a minimum investment of Rs 5 lakh is required. Also, a minimum area of 500 sq ft is required to start up a Window Magic showroom.
So, it can be very clearly concluded that due to massive constructions going because of urbanization will surely give a push to this Industry and budding investors will see a lot of opportunities and avenues in this sector.
It has been estimated that the total built space in India would increase five-fold from 2005 to 2030, and by then more than 60% of the commercially built space would be air-conditioned. Investors can bet big on this sector and witness a bright future in the uPVC space.
